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David Squires

Even More True Tales On Video



Coming in July’s INSTORE: a classic selection of “True Tales”. With that issue now at the printers and due to hit your hands soon, it seems like a good time to feature a few more video “True Tales” filmed at the SMART Show Chicago. This week, we feature a customer with a request that was at first confusing, and then heart-warming; another customer whose jewelry store offered her a very special Sweet 16 gift; and a story of an uncertain prospective groom who couldn’t quite pull the trigger on a ring purchase.

Want to see all of our “True Tales” on video? Go here.

P.S. Ready to contribute your own video? If you’ve got a video tale to tell, respond below with your email and I’ll follow up with information on how you can get your content to us.

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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