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Even More True Tales On Video

Published

12 years ago

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Even More True Tales On Video

Coming in July’s INSTORE: a classic selection of “True Tales”. With that issue now at the printers and due to hit your hands soon, it seems like a good time to feature a few more video “True Tales” filmed at the SMART Show Chicago. This week, we feature a customer with a request that was at first confusing, and then heart-warming; another customer whose jewelry store offered her a very special Sweet 16 gift; and a story of an uncertain prospective groom who couldn’t quite pull the trigger on a ring purchase.

Want to see all of our “True Tales” on video? Go here.

P.S. Ready to contribute your own video? If you’ve got a video tale to tell, respond below with your email and I’ll follow up with information on how you can get your content to us.

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Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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David Squires

Even More True Tales On Video

Published

12 years ago

on

Even More True Tales On Video

Coming in July’s INSTORE: a classic selection of “True Tales”. With that issue now at the printers and due to hit your hands soon, it seems like a good time to feature a few more video “True Tales” filmed at the SMART Show Chicago. This week, we feature a customer with a request that was at first confusing, and then heart-warming; another customer whose jewelry store offered her a very special Sweet 16 gift; and a story of an uncertain prospective groom who couldn’t quite pull the trigger on a ring purchase.

Want to see all of our “True Tales” on video? Go here.

P.S. Ready to contribute your own video? If you’ve got a video tale to tell, respond below with your email and I’ll follow up with information on how you can get your content to us.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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