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Even More True Tales On Video

Published

11 years ago

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Even More True Tales On Video

Coming in July’s INSTORE: a classic selection of “True Tales”. With that issue now at the printers and due to hit your hands soon, it seems like a good time to feature a few more video “True Tales” filmed at the SMART Show Chicago. This week, we feature a customer with a request that was at first confusing, and then heart-warming; another customer whose jewelry store offered her a very special Sweet 16 gift; and a story of an uncertain prospective groom who couldn’t quite pull the trigger on a ring purchase.

Want to see all of our “True Tales” on video? Go here.

P.S. Ready to contribute your own video? If you’ve got a video tale to tell, respond below with your email and I’ll follow up with information on how you can get your content to us.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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David Squires

Even More True Tales On Video

Published

11 years ago

on

Even More True Tales On Video

Coming in July’s INSTORE: a classic selection of “True Tales”. With that issue now at the printers and due to hit your hands soon, it seems like a good time to feature a few more video “True Tales” filmed at the SMART Show Chicago. This week, we feature a customer with a request that was at first confusing, and then heart-warming; another customer whose jewelry store offered her a very special Sweet 16 gift; and a story of an uncertain prospective groom who couldn’t quite pull the trigger on a ring purchase.

Want to see all of our “True Tales” on video? Go here.

P.S. Ready to contribute your own video? If you’ve got a video tale to tell, respond below with your email and I’ll follow up with information on how you can get your content to us.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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