Tip SheetMother’s Day and Earth Day Marketing Advice and More Tips for April Published 2 years agoon March 26, 2018By INSTORE Staff Instore April 2018 Issue Share Tweet Mother LoveNow here’s an idea that would appeal to anyone who’s ever lifted a mop. In a recent year, Brinker’s Jewelry in Evansville, IN, offered to kick in for a free four-hour spring cleaning for every Mother’s Day gift purchase over $300. And yes: they cleaned up.Leave and Let GrowOne of the best things about leaving the store to attend a trade show is that it forces your staff to show some initiatvvive — if you let them, says Allison Leitzel-Williams, owner of Leitzel’s Jewelry in Myerstown, PA. “Ironically, as owners, we feel like our staff needs us, but it can be important to show that we trust them enough to manage operations while we are away,” she says. Let 1,000 jewelers blossom!Make Your Toilet Stand OutLooking for a little extra touch to differentiate your business? Try colored toilet paper. Author Jonah Berger (“Contagious”) featured black rolls of toilet paper in all the bathrooms at a party he hosted, and they somehow became the talk of the party. Get your own colored toilet papers at myrenova.com.Old Values, Old PricesWant to underscore the fact that you’ve been an important part of the local business community for decades while bringing excitement to a category that doesn’t make much money anyway? Offer to sell watch batteries at a decades-old price. Enchanted Jewelry, in Danielson, CT, does that, selling watch batteries at their 1986 price of $5. Owner Jill Keith says it is part of the store’s efforts to “maintain an old-school, welcoming, nostalgic feel” that has rewarded them with generations of customer trust and loyalty. “My dad’s philosophy was that a $5 watch battery is his most effective advertising budget,” she explains, adding that a customer recently bought an engagement ring from her because her father had adjusted watch links a few years back as a courtesy service.Instant CustomVisit the website of Galloway & Moseley Jewelers in Sumter, SC, and you’re invited to start building your ring straight away. If only you could be so engaging and direct with customers who walk in the door.Save the EarthApril 22 is Earth Day. The heat is on. What little thing will you do? Debbie Klein of Art + Soul Gallery in Boulder, CO, eliminated most postcard mailings in favor of email invitations and social media. “We have over 5,000 names on our mailing list,” she says, “so that should save a tree or two.” They also recycle and compost everything, which is required by the city of Boulder. AdvertisementRelated Topics:MarketingstaffTipTip Sheetwebsites click to Comment(Comment) INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at email@example.com. Advertisement SPONSORED VIDEOWilkerson TestimonialsTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredEven successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”You may like How to Start a “Glitterature” Book Club, and More Tips for March A Pop-Up Offer No One Can Refuse, Trade Show Talk And More Tips For February Close the Gap Between Knowing & DoingPromoted Headlines To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredWilkerson The Jewelry Retailer’s Ultimate Marketing Guide: Part 5/5RapNet True Romance – Jewelry Straight From the HeartAdvertisementLatestTrendingVideos Press Releases2 days agoBuzz from AGTA GemFair Tucson Continues Real Deal2 days agoAn Employee’s Spouse Demands Another Employee Be Fired. How Should These Owners React? 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