Connect with us

Manager's To Do

Mother’s Day Planning, Spring Cleaning, and More Manager’s To-Do Items for April

It’s a slow time, try this experiment in management as well.




Jennifer Farnes

Mar. 28-Apr. 3

INTERNET There are a string of mini selling dates coming up, including Easter (April 4), prom season, communions and graduation. Add a calendar of events to your site. To ensure you get people in the door, “offer seasonal snacks like chocolate Easter eggs and tiny Mother’s Day pastries to match the month or birthstone, and diamond-shaped cookies for April,” recommends Stacey Horcher, sales manager of J. Reiss in Lincolnwood, IL.

MANAGEMENT April is a lull month for many jewelers, providing a chance to get caught up. Go back through your old to-do lists to look for anything that got pushed aside during the first quarter or maybe even get a jump on promoting a summer sale.

Apr. 4-10

DISPLAY Spring has sprung. “Steer your displays to a very light spring color palette leading into Mother’s Day,” suggests Linda McEathron, owner of Design House in Waco, TX.

INVENTORY Start your Mom’s Day (May 9 this year) preparations by going through last year’s data. Compare popular price points with what you have in stock now.

Apr. 11-17

SALES Create an education kit with rhinestones to provide guidance on how to buy a diamond.

MANAGEMENT If your typical response to handling day-to-day affairs is, “Let me take care of this,” then try this experiment: For the next two weeks, free up two hours a day just to manage. Delegate some admin work, drop less important meetings and spend the extra time giving more guidance to your team. You may find the extra productivity far outweighs your “lost” hours.


Apr. 18-24

GROUNDS Freestanding store? It’s time to get out in the yard, mow the lawn, trim bushes and plant your annuals. Be sure to inspect sidewalks and driveways to identify areas where people might trip. Call a contractor if repairs are needed.

MERCHANDISING Create some signs that declare “Top 5 Mother’s Day Gift Ideas” to place in your cases. Make sure your suggestions cover the important price ranges.

Apr. 25-May 1

MARKETING Plan a Prom Dress Party. Encourage girls to bring their dresses into the store to try on coordinating jewelry. Identify pieces to excite them at prices that will entice a sale (that means jewelry with a big look for less money). Thin, lightweight metals and colored gemstone jewelry will be your best bet.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular