(PRESS RELEASE) On Sunday, November 14, The Mark Schonwetter Holocaust Education Foundation (MSHEF) will host a LIVE Walking Event for the Journey for the Living (JFTL) Challenge with special guest, Mark Schonwetter. JFTL Challenge is designed to build awareness, and support the mission of the MSHEF. The Live Walking Event for the JTFL Challenge will be held at the Oval in Livingston, NJ on November 14, 2021 at 11am. The kickoff event takes place just a few days after the Kristallnacht commemoration on November 9th. On November 9, 1938, the Nazis unleashed pogroms against Germany’s Jewish community, known today as Kristallnacht, or the Night of Broken Glass. These violent anti-Jewish demonstrations broke out across Germany, Austria, and the Sudetenland region of Czechoslovakia.
The JTFL Challenge brings together friends, families, businesses, schools, faith-based groups – people from all walks of life – aimed at celebrating the lives of those whose lives were touched by the Holocaust, remembering those lost, and educating generations to come.
The Inaugural JTFL Challenge will run, worldwide, in November and participants will Walk, Run or Ride and track their progress to complete 15 miles.
The Journey for the Living (JFTL) Challenge is a tribute to Mark Schonwetter, a Holocaust survivor, and his mother and younger sister, who walked 15 miles to escape their hometown in Poland to go to a ghetto where they thought they would be safe.
Journey for the Living Challenge events are held with individuals and teams. This is an excellent opportunity for individuals, organizations and schools to create teams and Take the Challenge . Go to charityfootprints.com/journeyfortheliving to register for the JTFL Challenge.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
