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Let Style Ring

Finger candy remains a perennial favorite.

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WHO DOESN’T LOVE to go through life with something pretty flashing on their fingers? Whether your customers dream of a simple band declaring devotion or several towering stacks side by side, almost everyone who comes into a jewelry store has some interest in rings. With supreme pride of place as far as visibility goes, this versatile category can offer jewelry lovers everything from trying trends to finding future family heirlooms.

Rings by Kimberly Collins include tsavorite eternity bands in 18K yellow gold (0.40 TCW), $1,000 each; diamond eternity bands in 14K white and rose gold (0.20 TCW), $875 each; and SKSTK rings with 1.10-carat morganite, $1,375; 1.18-carat amethyst, $1,375; 1.23-carat pink sapphire, $3,000; 1.55-carat yellow sapphire, $3,190; 1.08-carat peridot, $1,065; and 1.38-carat blue zircon, $1,450; each with diamonds (0.12 TCW). For more information, call (775) 622-0600, visit kimberlycollinsgems.com and follow @kimberlycollinsgems on Instagram.

MODEL: MARGARET GOLLIHER. PHOTOGRAPHER: SARAH GOLLIHER.

Color Craving

The neon trend that blew through this summer inspired jewelry lovers with a craving for color! The brighter the better, especially in creative combinations and contrasting hues. These pieces are perfect for customers who seek to embrace their vivid side. Wearing these wild shades is a bold move, but it feels so good.

18 Of the Latest Must-Have Ring Styles For The Holidays

Tresor Collection

18K yellow gold ring with sapphires and rubes.

$625

(305) 375-0935, tresorcollection.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Mason-Kay

18K white gold ring with purple sapphire (1.31 TCW), translucent apple green jade, and diamonds (0.19 TCW).

$4,160

(303) 393-7575, masonkay.com

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18 Of the Latest Must-Have Ring Styles For The Holidays

Beverley K

18K white gold ring with emerald (3.81 TCW), diamonds (2.20 TCW), and sapphires (2.10 TCW).

$31,009

(619) 465-4789, beverleyk.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Bleecker & Prince

Hand-carved green jasper ring with rubies and diamonds set in 14K yellow gold.

$1,150

bleeckerandprince.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Omi Privé

18K yellow gold ring with chrysoberyl (3.08 TCW), tsavorites (0.64 TCW), and diamonds (0.44 TCW).

$20,400

(877) 664-4367, omiprive.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Melissa Kaye

18K yellow gold ring with diamonds (1.05 TCW) and enamel.

$5,650

(336) 260-1558, melissakayejewelry.com

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18 Of the Latest Must-Have Ring Styles For The Holidays

Overnight Mountings

14K white gold ring with diamonds and sapphire.

$2,400

(212) 981-0230, overnightmountings.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Nina Nguyen

Oxidized silver ring with amethyst and diamonds.

$1,200

(720) 459-7664, nina-nguyen.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Goshwara

18K yellow gold ring with amethyst (6.82 TCW) and pink sapphire (0.84 TCW).

$4,200

(212) 937-9727 Ext. 121, shopgoshwara.com

Thick Bands

Years of slender, barely-there stackers have left consumers hungry for rings that offer a different level of finger coverage. Unapologetically bold, these luscious, sensual swaths of metal surround the finger with luxuriant opulence. Despite a greater-than-average girth, these delicious designs remain sufficiently subtle for everyday occasions.

18 Of the Latest Must-Have Ring Styles For The Holidays

Rachel Quinn

Blackened silver and 14K yellow gold ring with sapphires.

$730

(646) 345-0816, rachelquinn.com

18 Of the Latest Must-Have Ring Styles For The Holidays

K. Mita

18K yellow gold and oxidized sterling silver ring with moonstone (2.40 TCW) and diamond (0.07 TCW).

$1,630

(646) 633-4573, k-mita.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Lindley Gray

14K recycled yellow gold ring with diamonds.

$5,910

(347) 690-2709, lindleygray.com

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18 Of the Latest Must-Have Ring Styles For The Holidays

Andrea Gutierrez

Jewelry Silver and 14K yellow gold ring with green sapphires.

$3,000

(213) 255-1338, andreagutierrezjewelry.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Artistry Ltd.

14K white gold ring with sapphires (0.42 TCW).

$2,850

(888) 674-3250, artistrylimited.com

18 Of the Latest Must-Have Ring Styles For The Holidays

ELLE Jewelry

Sterling silver and rose-gold-plated ring with mystic quartz and CZ.

$140

(469) 221-0866, ellejewelry.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Adel Chefridi

18K yellow gold ring with diamonds (0.25 TCW).

$8,360

(845) 684-5185, chefridi.com

18 Of the Latest Must-Have Ring Styles For The Holidays

MeditationRings

Sterling silver ring with a 10K yellow gold spinning band.

$329

(905) 882-8595, meditationrings.com

18 Of the Latest Must-Have Ring Styles For The Holidays

Noor Shamma

18K yellow gold ring.

$1,350

(718) 675-0674, noorshamma.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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