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My Cousin Paraiba Gets The Glory, But My Deep Arctic Blue Is Still Beautiful

And I’m more affordable. Who am I?




My Cousin Paraiba Gets The Glory, But My Deep Arctic Blue Is Still Beautiful

LET ME SHOW you a photo from our last family reunion. There’s my cousin rubellite, and there is verdelite. Way down at the end, the colorless one, is achroite. Paraiba didn’t show up — he was too busy generating ridiculous prices at some auction. And that’s me in the middle, the blue one. I wasn’t really at my best that day — the boat trip from Brazil had left me feeling a little green. At my peak, I’m a glorious deep Arctic blue. Rare, but reasonably priced.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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