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My Cousin Paraiba Gets The Glory, But My Deep Arctic Blue Is Still Beautiful

And I’m more affordable. Who am I?

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My Cousin Paraiba Gets The Glory, But My Deep Arctic Blue Is Still Beautiful

LET ME SHOW you a photo from our last family reunion. There’s my cousin rubellite, and there is verdelite. Way down at the end, the colorless one, is achroite. Paraiba didn’t show up — he was too busy generating ridiculous prices at some auction. And that’s me in the middle, the blue one. I wasn’t really at my best that day — the boat trip from Brazil had left me feeling a little green. At my peak, I’m a glorious deep Arctic blue. Rare, but reasonably priced.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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