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My Life: Dawn Hendricks

Published

8 years ago

January 9, 2016

INSTORE Staff Instore January 2016 Issue

Dawn Hendricks
Peridot Fine Jewelry, Larchmont, NY

Growing up, Dawn Hendricks says she was always the weird kid who wanted to have her own store. She achieved her dream in 2002 but not before exploring both photography and visual merchandising as potential careers. Named one of America’s Coolest Stores in 2015, Peridot specializes in handmade products, especially American-made designs. Her curation process includes meeting personally with each designer. “I can’t support and sell jewelry unless there’s good energy behind it.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”