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From Motorcycles to Jewelry, This Manager Has the Drive to Sell

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From Motorcycles to Jewelry, This Manager Has the Drive to Sell

Elysia Demers
Barnhardt Jewelers, Spencer, NC

Elysia Demers, whose former career was in marketing for the motorcycle industry, is sales and marketing manager for Barnhardt Jewelers in Spencer, NC, just down the road from the county seat of Salisbury. She was attracted to Barnhardt because it’s a family business. “I’m not a corporate kind of person. I like to come in and give my ideas,” she says. “We have a really good team and we’re always there for each other.” She thrives on juggling responsibilities, despite a stress-induced proclivity for sleepwalking documented in INSTORE’s December issue.

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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