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Layna Silvagni Friedman: Do What You Love and You’ll Never Work a Day in Your Life

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Layna Silvagni Friedman creates one-of-a-kind pieces for such Hollywood personalities as Janet Jackson, JWoww and Lady Gaga. She’s active in the American Gem Association, Jewelers 24 Karat Club SC, and the Jewelers Board of Trade Diamond Club. She’s a celeb in her own right, too, having appeared on The Real Housewives of Beverly Hills, Snooki & JWoww, E! Entertainment Television’s Holly Has A Baby, Swedish Hollywood Wives and The View.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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