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Layna Silvagni Friedman: Do What You Love and You’ll Never Work a Day in Your Life

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Layna Silvagni Friedman: Do What You Love and You’ll Never Work a Day in Your Life

Layna Silvagni Friedman creates one-of-a-kind pieces for such Hollywood personalities as Janet Jackson, JWoww and Lady Gaga. She’s active in the American Gem Association, Jewelers 24 Karat Club SC, and the Jewelers Board of Trade Diamond Club. She’s a celeb in her own right, too, having appeared on The Real Housewives of Beverly Hills, Snooki & JWoww, E! Entertainment Television’s Holly Has A Baby, Swedish Hollywood Wives and The View.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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