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Layna Silvagni Friedman: Do What You Love and You’ll Never Work a Day in Your Life

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Layna Silvagni Friedman: Do What You Love and You’ll Never Work a Day in Your Life

Layna Silvagni Friedman creates one-of-a-kind pieces for such Hollywood personalities as Janet Jackson, JWoww and Lady Gaga. She’s active in the American Gem Association, Jewelers 24 Karat Club SC, and the Jewelers Board of Trade Diamond Club. She’s a celeb in her own right, too, having appeared on The Real Housewives of Beverly Hills, Snooki & JWoww, E! Entertainment Television’s Holly Has A Baby, Swedish Hollywood Wives and The View.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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