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Work Hard, But Don’t Lose Yourself in Your Work, Says Third-Generation Jeweler

Published

5 years ago

October 25, 2016

INSTORE Staff Instore November 2016 Issue

Work Hard, But Don’t Lose Yourself in Your Work, Says Third-Generation Jeweler

Stephen Vaeth
HELMUT THE JEWELER, SHOW LOW, AZ

Stephen Vaeth is a third-generation jeweler whose grandfather, a master watchmaker, opened a jewelry store in Germany in 1928. Stephen’s father, Erich, became a watchmaker while his uncle, Helmut, became a jeweler. The brothers moved to the U.S. and named their own store for Helmut to emphasize its German roots and craftsmanship. Says Vaeth: “I’m a first-generation German-American who was promised nothing, but taught the value of a penny, hard work and goal-setting!”

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.