That's Life

Work Hard, But Don’t Lose Yourself in Your Work, Says Third-Generation Jeweler

Published

9 years ago

October 25, 2016

INSTORE Staff Instore November 2016 Issue

Work Hard, But Don’t Lose Yourself in Your Work, Says Third-Generation Jeweler

Stephen Vaeth
HELMUT THE JEWELER, SHOW LOW, AZ

Stephen Vaeth is a third-generation jeweler whose grandfather, a master watchmaker, opened a jewelry store in Germany in 1928. Stephen’s father, Erich, became a watchmaker while his uncle, Helmut, became a jeweler. The brothers moved to the U.S. and named their own store for Helmut to emphasize its German roots and craftsmanship. Says Vaeth: “I’m a first-generation German-American who was promised nothing, but taught the value of a penny, hard work and goal-setting!”

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.