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Work Hard, But Don’t Lose Yourself in Your Work, Says Third-Generation Jeweler

Published

6 years ago

October 25, 2016

INSTORE Staff Instore November 2016 Issue

Work Hard, But Don’t Lose Yourself in Your Work, Says Third-Generation Jeweler

Stephen Vaeth
HELMUT THE JEWELER, SHOW LOW, AZ

Stephen Vaeth is a third-generation jeweler whose grandfather, a master watchmaker, opened a jewelry store in Germany in 1928. Stephen’s father, Erich, became a watchmaker while his uncle, Helmut, became a jeweler. The brothers moved to the U.S. and named their own store for Helmut to emphasize its German roots and craftsmanship. Says Vaeth: “I’m a first-generation German-American who was promised nothing, but taught the value of a penny, hard work and goal-setting!”

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”