Gem Quiz

My Story Is One of Reinvention, Beauty, and Desire. Who am I?

It’s actually a lot like the Great Gatsby, only the ending is happier.

Published

8 months ago

May 18, 2025

INSTORE Staff

I AM THE JAY GATSBY of colored gemstones. A humble brown stone from the poorest continent on earth with an odd, almost extra-terrestrial sounding name, I have risen to the point where you can see me regularly on movie stars and millennials looking to express their individualism. A little heat, a lot of polish, the right accent (I’m thinking a cut that brings out my purplish tinge or sapphire-like blue) and a new name — thanks to a meeting with America’s most storied jeweler — helped make me who I am today: a glorious testimony to reinvention.

Who am I?

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."