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NAJA Announces Business Development and Growth Seminar Series

The series consists of four separate sessions concentrating on how to form, structure, market and grow a successful appraisal practice.

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(PRESS RELEASE) NAJA announced the schedule for an important business focused webinar series developed specifically for gem and jewelry appraisers. The series consists of four separate sessions concentrating on how to form, structure, market and grow a successful appraisal practice. The series themes include: Key Considerations to Business, scheduled for May 8, 2021; The Nuts and Bolt of Service, Marketing and Success, scheduled for July 10, 2021; Evaluate and Reevaluate: What’s Working and What’s Not, scheduled for November 13, 2021 and the 4th seminar in the series, Taking It to The Next Level, will be held in early 2022. Each of the four sessions will be from 12:00 to 4:00 PM EST (NY).

In announcing the program, NAJA Executive Director, Gail Brett Levine stated, “A core principle of the NAJA is to ensure that gem and jewelry appraisers are equipped with the tools they need to succeed professionally. This program was carefully constructed with that in mind.” The NAJA Business Seminar Series will assist appraisers achieve their goals. “We’re going to explore the dos and don’ts of structuring a business, bookkeeping and record keeping, defining the scope of your practice, marketing your services and of course appraising.”

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Confirmed presenters include: Brian Kathenes, ISA CAPP; Corporate Attorney Amy Lynn Lonergan; Attorney Steven Pollack, specializing in insurance Law; Accountant Lynne Marcus, CPA, CFP; Ted Irwin, Northwest Gemological laboratory; Martin Fuller, Fuller & Associates; Jill Burgum, Senior Director of Fine Jewelry for Heritage Auctions; Stuart Robertson, Gemworld; Marketing consultant Kate Donovan; Sherlene Bradbury, Vice Chair of Education, NAJA; Marketing strategist Jennifer Heebner; and much more.

Levine stated, “I’m very pleased with the depth of accomplished professionals contributing to this program. Whether a new entrant to the field or a seasoned professional, this is for you.” Attendees will invest a total of 16 hours over the course the four dates to gain practical benefits they’ll rely on for many years to come.

Choose to attend any or all 4 seminar dates. Enjoy this webinar-based seminar series in real-time from the comfort of your home or office.

Registrations:

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  • NAJA Members: $25 per seminar day.
  • Nonmembers: $50 per seminar day.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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