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Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

Could you learn something from this ploy?

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Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

It’s possibly brilliant marketing. Or terrible. A Thai restaurant caused a minor stir on Twitter with its name “Thai Food Near Me.”, which apparently seeks to take advantage of the way many people search online for restaurants and other services. According to some SEO experts, the ploy is unlikely to be that effective because the restaurant won’t rank for its own name and will have no branded keywords. Then again, it’s got New York talking. If you were a jeweler, could you call your store, or a portion of it, “Best Jeweler in (insert city)”, “Top Rated Jewelry Repairs,” etc.?

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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