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Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

Could you learn something from this ploy?

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Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

It’s possibly brilliant marketing. Or terrible. A Thai restaurant caused a minor stir on Twitter with its name “Thai Food Near Me.”, which apparently seeks to take advantage of the way many people search online for restaurants and other services. According to some SEO experts, the ploy is unlikely to be that effective because the restaurant won’t rank for its own name and will have no branded keywords. Then again, it’s got New York talking. If you were a jeweler, could you call your store, or a portion of it, “Best Jeweler in (insert city)”, “Top Rated Jewelry Repairs,” etc.?

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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