Brainstorms

Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

Could you learn something from this ploy?

Published

1 year ago

June 22, 2023

INSTORE Staff Instore June 2023 Issue

Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

It’s possibly brilliant marketing. Or terrible. A Thai restaurant caused a minor stir on Twitter with its name “Thai Food Near Me.”, which apparently seeks to take advantage of the way many people search online for restaurants and other services. According to some SEO experts, the ploy is unlikely to be that effective because the restaurant won’t rank for its own name and will have no branded keywords. Then again, it’s got New York talking. If you were a jeweler, could you call your store, or a portion of it, “Best Jeweler in (insert city)”, “Top Rated Jewelry Repairs,” etc.?

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."