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Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

Could you learn something from this ploy?

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Name Your Business After Popular Search Terms? One Restaurant in New York Is Doing It

It’s possibly brilliant marketing. Or terrible. A Thai restaurant caused a minor stir on Twitter with its name “Thai Food Near Me.”, which apparently seeks to take advantage of the way many people search online for restaurants and other services. According to some SEO experts, the ploy is unlikely to be that effective because the restaurant won’t rank for its own name and will have no branded keywords. Then again, it’s got New York talking. If you were a jeweler, could you call your store, or a portion of it, “Best Jeweler in (insert city)”, “Top Rated Jewelry Repairs,” etc.?

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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