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David Squires

‘Nametag Guy’ To Keynote SMART Show Dallas

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BIG NEWS for those of you coming to the inaugural SMART Show Dallas. Our show keynote speaker — Scott Ginsberg, aka “The Nametag Guy” — is signed, sealed and about to be delivered to an audience of jewelers this September.

(Quickly, for the uninitiated: Being held September 8-10, 2012 at The Gaylord Texan Resort in Grapevine, TX, the SMART Show Dallas is the first show ever to have a 100 percent holiday-oriented education program. The promise: smart ideas and great shopping just in time for the most important season of the year.]

Ginsberg will be at the show Saturday and Sunday, handling a keynote speech, a panel interview session, and also serving double-duty as a roving reporter/on-camera host for our video crew.

If Scott’s name doesn’t immediately ring a bell, he’s the guy who has been wearing a nametag 24/7 for more than 10 years. Sounds like a huge gimmick, and it is. But the guy behind the gimmick is an exciting, inspirational speaker who we think will have a real impact on you. Some of you caught Scott at The SMART Show Chicago in 2011, where he got a terrific reaction from jewelers who attended. (See highlights here.)

Scott’s forte is approachability, an important skill for retailers. He manages to make you laugh (a lot), while still challenging you to stand out and be different. It’s a potent combination. This year, we’re looking forward to seeing how Scott translates his theories to a holiday environment.

Anyway, Scott is just one more smart reason to come to the SMART Show Dallas. Retailers, go here to reserve your spot at the show!

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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