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Natural Color Diamond Association Introduces Educational Video on Yellow Diamonds

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(PRESS RELEASE) The Natural Color Diamond Association has introduced its first educational video, “Natural Yellow Diamonds.” The association chose yellow diamonds for its inaugural course because this category constitutes the largest opportunity in the colored diamond industry for growth in affordable jewelry.

The video, which is appropriate for both consumers and members of the trade, discusses the causes of yellow in diamonds, basics on light and color, ranges of color, systems for describing and grading colored diamonds, locations where yellow diamonds are found, differences between natural and synthetic stones, and comparisons between yellow diamond and other yellow gems, such as sapphire.

Taught by Thomas Gelb, education director of the Natural Color Diamond Association, the video’s goal is to enable consumers and retailers to communicate with each other about yellow diamonds. Facts are presented in a way that is both easy to understand for the layman and accurate for professionals.

“It is important to go beyond the standard explanations that the scientific analysis of a grading report provides,” said Alan Bronstein, president of the Natural Color Diamond Association. “While it is important to breakdown some of the technical information, which we do,  the public needs to feel encouraged and free to make a personal decision, based on the affordability and beauty of the color for them.” 

The 30-minute video, which costs $100, will be useful for anyone in the trade who wants to romance yellow diamonds. Its information provides confidence to consumers and is meant to trigger conversations, giving retailers the chance to answer any additional questions their customers may have. “We feel confident that this tool will increase the desire and demand for natural yellow diamonds,” says Bronstein.

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The Natural Color Diamond Association has also redesigned its website to provide transparency and up-to-date scientific and trade information to both retailers and consumers. The site, which will continue to evolve, is meant to facilitate fair trading, consumer education, and the confidence to buy products in this genre of precious stones.

“Our goal is to keep our followers up-to-date on scientific data affecting our members, changes in the market that affect values and availability, and how to create enthusiasm for sharing the unusual experiences of natural color diamonds,” said Bronstein.

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Video: Jewelry Store Owner Hits Robbers With Jars of Pickles

3 suspects have been arrested.

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A jeweler in Sandy Springs, GA, fought off robbers by using pickle jars, the Atlanta Journal-Constitution reports.

The owner and witnesses managed to subdue two suspects, holiding them until police arrived on the scene. The robbery happened late Saturday afternoon at a store on Abernathy Road close to Roswell Road, according to the Journal-Constitution.

Police said three people have been arrested: 40-year-old Antonio Collier, 17-year-old Antwan DeKarlos Robinson a 16-year-old suspect. They’re charged with several crimes, including armed robbery as well as battery.

A fourth suspect is being sought.

A witness said that when the robbers entered the store, “they had hammers and were breaking everything and grabbed Rolexes.”

The owner reportedly struck the suspects with a bag of pickle jars, hitting them in the face and head.

Two of the suspects got away, resulting in a police chase and car crash, authorities said. One of the suspects in the car was arrested and the other ran away.

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Jewelry Store Was Going Out of Business … But a Former Employee Had Other Ideas (Video)

Stan and Mary Sherwin operated the store for 40 years but decided to retire.

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A jewelry store in Atascadero, CA, was about to close for good as its owners retired.

But a former employee had other ideas.

Stan and Mary Sherwin operated K. Jons Diamonds and Gems for 40 years and were set to cease operations in early January, The Tribune reports.

But then Lindsay Jane Chatham, who began working for the store as a teenager and continued for several years, decided to move back to town with her husband, Greg, and take over the business.

“We found out they were retiring, and so many things had to fall into place. It was crazy,” she was quoted saying.

The store will operate as K. Jons Jewelry Co., according to The Tribune.

The Chathams, both of whom are gemologists, will lease the store space from the Sherwins. They’ll keep most of K. Jons’s employees.

One thing they aren’t buying from the Sherwins is inventory. Most of that was purchased in a going-out-of-business sale.

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Louis Vuitton to Sell Jewelry Made From World’s Second-Largest Diamond

The deal follows LVMH’s acquisition of Tiffany & Co.

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LVMH Sewelo Diamon

LVMH Moet Hennessy Louis Vuitton SE has entered a deal to sell jewelry made from the world’s second-largest diamond, known as the Sewelo diamond.

It’s a 1,758 carat gem that’s the size of a tennis ball.

Lucara Diamond Corp. announced a deal with LVMH and the HB Co., a diamond manufacturer from Antwerp, that will see the diamond cut into pieces and made into Louis Vuitton jewelry.

Bloomberg reports that LVMH “will likely create several extremely high-end pieces  to establish a sense of exclusivity.”

A price tag for the Sewelo has not been revealed. Yahoo Finance notes that it sold for $53 million in 2017.

The acquisition is further evidence of LVMH’s plans to grow its jewelry business, according to Bloomberg. It follows the company’s nearly $16 billion acquisition of Tiffany & Co.

The diamond was recovered from Lucara’s Karowe Diamond Mine in Botswana in April 2019.

According to a press release from Lucara:

Lucara will receive an up front non-material payment for the Sewelô and retain a 50% interest in the individual polished diamonds that result.

Further, 5% of all of the retail sales proceeds generated from this historic collection will be invested directly back into Botswana on community-based initiatives undertaken by Lucara.

Lucara CEO Eira Thomas said, “We are delighted to be partnering with Louis Vuitton, the famous luxury House, to transform the historic, 1,758 carat Sewelô, Botswana’s largest diamond, into a collection of fine jewellery that will commemorate this extraordinary discovery and contribute direct benefits to our local communities of interest in Botswana.”

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