Connect with us

Headlines

Natural Color Diamond Association Introduces Educational Video on Yellow Diamonds

mm

Published

on

(PRESS RELEASE) The Natural Color Diamond Association has introduced its first educational video, “Natural Yellow Diamonds.” The association chose yellow diamonds for its inaugural course because this category constitutes the largest opportunity in the colored diamond industry for growth in affordable jewelry.

The video, which is appropriate for both consumers and members of the trade, discusses the causes of yellow in diamonds, basics on light and color, ranges of color, systems for describing and grading colored diamonds, locations where yellow diamonds are found, differences between natural and synthetic stones, and comparisons between yellow diamond and other yellow gems, such as sapphire.

Taught by Thomas Gelb, education director of the Natural Color Diamond Association, the video’s goal is to enable consumers and retailers to communicate with each other about yellow diamonds. Facts are presented in a way that is both easy to understand for the layman and accurate for professionals.

“It is important to go beyond the standard explanations that the scientific analysis of a grading report provides,” said Alan Bronstein, president of the Natural Color Diamond Association. “While it is important to breakdown some of the technical information, which we do,  the public needs to feel encouraged and free to make a personal decision, based on the affordability and beauty of the color for them.” 

The 30-minute video, which costs $100, will be useful for anyone in the trade who wants to romance yellow diamonds. Its information provides confidence to consumers and is meant to trigger conversations, giving retailers the chance to answer any additional questions their customers may have. “We feel confident that this tool will increase the desire and demand for natural yellow diamonds,” says Bronstein.

The Natural Color Diamond Association has also redesigned its website to provide transparency and up-to-date scientific and trade information to both retailers and consumers. The site, which will continue to evolve, is meant to facilitate fair trading, consumer education, and the confidence to buy products in this genre of precious stones.

Advertisement

“Our goal is to keep our followers up-to-date on scientific data affecting our members, changes in the market that affect values and availability, and how to create enthusiasm for sharing the unusual experiences of natural color diamonds,” said Bronstein.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular