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Natural Diamond Council Appoints Amber Pepper as CEO

Luxury brand executive will lead organization’s efforts to boost consumer demand and reinforce natural diamond appeal.

Published

2 months ago

November 22, 2025

INSTORE Staff

The Natural Diamond Council has appointed Amber Pepper as its new CEO, the organization announced. Pepper brings experience from senior roles at luxury brands including Tapestry, Farfetch, and Harrods, and most recently served as Chief Marketing and Customer Officer and Managing Director at luxury digital platform Mytheresa.

Amber Pepper

According to the announcement, Pepper’s career has focused on building brands that resonate with Gen Z and luxury consumers across global markets, with expertise in omnichannel strategies and team leadership.

In her new role, Pepper will work to shape messaging that reinforces the desirability of natural diamonds and drives commercial outcomes, according to the NDC. Her priorities include strengthening consumer demand and industry partnerships while ensuring natural diamonds remain distinct in a competitive landscape. The organization says she will focus on expanding digital engagement with younger consumers and using data-driven insights to create marketing strategies.

“We are delighted to welcome Amber as the new CEO of the Natural Diamond Council,” said Sandrine Conseiller, Chair of the NDC. “Her global perspective, commercial expertise, and deep understanding of luxury consumers make her an exceptional choice to lead the Council and galvanise the industry.”

The appointment follows the announcement that current CEO David Kellie will retire at the end of this year. Kellie joined the NDC in 2019 and oversaw the organization’s rebrand from the Diamond Producers Association to the Natural Diamond Council. He strengthened relationships across the industry and led the Council through challenges including the COVID-19 pandemic.

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