Natural Diamond Profit Mastery: How to Maximize Sales in Today’s Shifting Market

Published

6 months ago

September 19, 2025

In this webinar, industry veterans Asaf Herskovitz (CEO, GN Diamond) and Shane Decker (President, Shane Decker Sales Academy) offer an exclusive masterclass on maximizing your natural diamond sales and profits. With natural diamonds commanding 82% of profit margins while lab-grown prices continue falling ($200 drop in just 30 days), smart retailers are repositioning their strategies. You’ll learn proven techniques to enhance your natural diamond sales approach, communicate value effectively to customers, and capitalize on current market dynamics. This essential session will equip you with actionable strategies to boost revenue and maintain healthy margins in today’s competitive diamond market.

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."