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NDC Announced Strategic Partnership With Aurostar

Leading diamond manufacturer to enroll in NDC’s industry partnership program (IPP) to champion responsible sourcing and empower communities.




(PRESS RELEASE) MUMBAI — The Natural Diamond Council (NDC), a leading advocate for the integrity and positive impact of the diamond industry, announced a new partnership with Aurostar. This collaboration unites two industry leaders with a shared vision for a sustainable future.

Aurostar is a globally recognized diamond manufacturer and builds on a legacy that started in 1966. It is helmed by third generation diamantaires and operates in Dubai, Botswana, USA, and Hong Kong. Aurostar has embedded the best social, ethical, and environmental practices in all its business processes to deliver on the promise of responsibly sourced diamonds.

NDC offers this partnership opportunity to only a select group of industry champions who align with the organization’s vision of building the natural diamond dream while staying rooted in a desire to enhance its sustainability efforts. NDC has created a robust, yet exclusive, community of partners who will help them in this endeavour, and Aurostar is the newest brand to make this commitment to the industry’s future.

Aurostar sees the natural diamond industry as a force for good. It believes that ‘real luxury’ goes beyond great quality and craftsmanship, by also knowing that the product you purchase helps to benefit the communities it touches throughout its supply chain. The company has supported local talent and local entrepreneurs in Botswana through the distinct incubation model, enabling them to be a part of the benefits and value addition of the diamond journey. Aurostar is of the belief that wearing a natural diamond, which is so often linked to the most precious moments in life, should come with the assurance that it did not burden or harm communities or the environment in any way.

Arpan Mehta, managing director at Aurostar Diamonds, stated, “Inspiring consumers and bringing the enchanting stories of diamonds and how they better the lives of many is ever so important in the current climate. In order to regain the consumers’ confidence, we feel it is imperative that the diamond community comes together to actively invest in the promotion of natural diamonds. That is why we are very honoured to be partnering with the NDC and working towards this goal.”

Richa Singh, managing director – India & Middle East, Natural Diamond Council, said, “The NDC is excited with the industry response to our innovative Partnership Program, as we invite key stalwarts of the modern natural diamond sector to build a brighter future for every person who contributes to our industry. We are happy to have Aurostar join our program, as we focus on building compelling consumer and trade narratives around the values, ethical standards, sustainability efforts, and unwavering dedication to transparency championed by our partners.”


NDC’s existing partners include nine leading diamantaires and jewellery manufacturers Shree Ramkrishna Exports (SRK), Hari Krishna Exports Pvt. Ltd. (HK), Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex, KP Sanghvi and Shivam Jewels as well as Choron Group, Del Gatto Diamond Finance Fund, Bonas Group, World Federation of Diamond Bourses, Antwerp Diamantkring and Botswana Diamond Manufacturers Association. All of these partnerships represent an unparalleled commitment to industry growth, through increased investment in marketing and promotion. NDC is offering these partners coveted opportunities to leverage its brands through PR support, exclusive content creation, networking events and including them in strategic brainstorming sessions on how to further the natural diamond narrative.

In addition to these alliances, NDC also has partnerships with top global retailers around the world including Malabar Gold and Diamonds, La Marquise Jewellery and Jawahara in the Middle East, Chow Tai Fook Jewellery Group and Z Bird in Asia, Ben Bridge Jeweler, Razny Jewelers and Day’s Jewelers in the US to further build the natural diamond dream.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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