Rest Assured
The Natural Diamond Council has announced an expansion of its ASSURE Program, which is designed to protect consumers and safeguard the integrity of the natural diamond supply chain by supporting Diamond Verification Instrument (DVI) manufacturers. The ASSURE Program 2.0 will include a second laboratory, diamond-set jewelry testing, and more. naturaldiamonds.com
Jm Brings The Zing
Jewelers Mutual Group has launched an online business-to-business publication dedicated to the jewelry industry. True to its tagline, “Celebrating our Industry,” The Zing Report promises to focus on all aspects of the jewelry business and community worth celebrating, from trends and fashion to retailer highlights, charity initiatives, industry personalities, trade show travel and more. thezingreport.com
Enhanced Education
The Diamond Council of America (DCA) has launched an all-new digital Learning Management System to help make its online jewelry education an even more convenient and enjoyable experience. The update includes an overhauled and interactive DCA Diamond Course, new and expanded course content, and a streamlined learning platform. dcalearning.org
Handy Book
The American Society of Appraisers (ASA) has released an updated 10th edition of its popular Jewelry Appraisal Handbook. The 2021 edition includes current information and best practices in the appraisal profession. appraisers.org
Be Buzzworthy
Jewelry marketing expert Tammy Benda has founded a new business, Buzz Advertising Agency, and it’s all about jewelry! That’s right: Buzz is an advertising agency that works with both jewelers and wholesalers and is dedicated solely to jewelry businesses. buzzadvertisingagency.com
