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NDC Names Industry Partner Program Lead

She began the role on May 1.




Shelley Brown

(PRESS RELEASE) Former Senior Fashion and Beauty Editor at The Knot, Shelley Brown, will be joining the Natural Diamond Council as the official Industry Partner Program Lead to help accelerate the scope of NDC’s engagement with industry partners. Shelley will be involved in all US aspects of creating meaningful benefits for investing partners, the relationships with the partners, and the coordination with internal teams to deliver on the NDC’s commitments. Shelley will also help coordinate and share best practices amongst the global teams, particularly where benefits are cross border.

During her time at The Knot, Shelley specialized in the jewelry sector and created content and media packages on the platform for advertisers. Shelley has a robust background in editorial media holding previous roles at Backstage Magazine, Lucky Magazine, and Paste Magazine. Natural Diamond Council is delighted to begin work with Shelley in this new capacity.

When: Monday, May 1, 2023
Where: Natural Diamond Council /

About The Natural Diamond Council

The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides.

The NDC supports the integrity of the natural diamond industry by providing transparency and insight on the progress of this sector and its commitments to further betterment. NDC is a global organization whose members’ operations span four continents and ten countries including Canada, South Africa, and Botswana. Their operations support the livelihood of 10 million industry employees and their families around the world.


The NDC operates in the US, China, India, UAE, and Europe.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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