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Nearly 50 Percent of Surveyed Jewelers Reported Growth in March

Allison-Kaufman and Sylvie were the most named brands sold.

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Pearl Sparkle pendant necklace by Ania Haie
Pearl Sparkle pendant necklace by Ania Haie in 925 sterling silver with gold plating with pearl and CZ, $89, aniahaie.com

New fashion for Ania Haie has done well, along with Lashbrook wedding bands. — Trevor W., Myerstown, PA

Top-selling jewelry brands in March

Allison-Kaufman (5), Gabriel & Co. (5), Sylvie (5), Fana (4), Stuller (4), A. Jaffe (3), Rolex (3), Ania Haie (2), Forevermark (2), Tacori (2), Ti Sento-Milano (2)

*Brands mentioned by at least two of 116 respondents.

  • March for us is all about the band! We have a very successful wedding band trunk show every year at this time. The top seller was (and always is at this event) Sethi Couture! — Melissa Q., Chicago, IL
  • Diamond solitaire necklaces using four-prong baskets from Stuller and curb chains from Herco/Quality Gold. — Scott L., Scottsdale, AZ
  • Forevermark diamonds: They are the most beautiful! — Susan E., El Paso, TX
  • Lab-grown diamonds and diamond semi-mountings were our best-selling products, with Teva Diamonds, Fana and Allison-Kaufman leading for vendors. Bridal has been big for us in general for the last year or so. The vendors speak for themselves. These are high-quality pieces with really great customer service. — Beth G., Binghamton, NY
  • Bridal (specifically lab-grown) and items from Classic of New York. — James S., Lowell, IN
  • Custom design: Everyone wants something unique to them and the story they want to tell. Jye International: high quality products at a fair price. Rolex: It is the most well-known brand within the watch industry. — Bruce B., Sarasota, FL
  • We had another great month with both Breitling and Omega timepieces. We also had a nice month with Daum crystal, engagement rings and Damaso Martinez from Spain. — Marc M., Midland, TX
  • Lab-grown diamonds are definitely most of our bridal business at the moment, but we’re selling a custom ring with every lab-grown. We are also seeing an increase in interest for colored gemstone engagement rings. — Becky B., Peabody, MA
  • Sylvie, Overnight Mountings and custom work. — David B., Calgary, AB

Monthly SALES Survey

How Were Sales Last Month Compared to February 2022?

WAY UP 25% OR MORE: 19%
UP: 30%
SAME: 22%
DOWN: 22%
WAY DOWN 25% OR MORE: 7%

Total Brain Squad Responses: 161

  • Loose diamonds, Stuller mountings, Yael Designs color rings. — Valerie G., Edenton, NC
  • Gabriel & Co. bridal is consistently strong for us. — Bill E., Terre Haute, IN
  • Custom assembly was the biggest driver of growth this month by far, followed by Heera Moti finished goods with retails over $3,000. — Kyle B., Roswell, NM
  • Tacori. Fana. Sylvie. It’s bridal season in full swing! — Christina B., Glastonbury, CT
  • Always loose diamonds from Fire and Ice and engagement rings from A. Jaffe. — Jim C., Modesto, CA
  • Aquamarine items did well. Surprisingly, it was not due to aqua being the birthstone of the month. Just that we put out a nice selection to try out. — Alex W., Torrance, CA
  • Sylvie bands from all the Sylvie engagement rings sold over the past year or so. Large fancy-shaped bands from Sylvie. I. Reiss yellow rings. — Stacey L., Ephrata, PA
  • 0.70-1.20-carat natural diamonds in DeBeers Forevermark or Gabriel & Co. mountings, 0.25-0.50-carat diamond bands by Coast Diamond, and diamond ring guards. — Dorothy V., Tallahassee, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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