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Nearly 50 Percent of Surveyed Jewelers Reported Growth in March

Allison-Kaufman and Sylvie were the most named brands sold.




Pearl Sparkle pendant necklace by Ania Haie
Pearl Sparkle pendant necklace by Ania Haie in 925 sterling silver with gold plating with pearl and CZ, $89,

New fashion for Ania Haie has done well, along with Lashbrook wedding bands. — Trevor W., Myerstown, PA

Top-selling jewelry brands in March

Allison-Kaufman (5), Gabriel & Co. (5), Sylvie (5), Fana (4), Stuller (4), A. Jaffe (3), Rolex (3), Ania Haie (2), Forevermark (2), Tacori (2), Ti Sento-Milano (2)

*Brands mentioned by at least two of 116 respondents.

  • March for us is all about the band! We have a very successful wedding band trunk show every year at this time. The top seller was (and always is at this event) Sethi Couture! — Melissa Q., Chicago, IL
  • Diamond solitaire necklaces using four-prong baskets from Stuller and curb chains from Herco/Quality Gold. — Scott L., Scottsdale, AZ
  • Forevermark diamonds: They are the most beautiful! — Susan E., El Paso, TX
  • Lab-grown diamonds and diamond semi-mountings were our best-selling products, with Teva Diamonds, Fana and Allison-Kaufman leading for vendors. Bridal has been big for us in general for the last year or so. The vendors speak for themselves. These are high-quality pieces with really great customer service. — Beth G., Binghamton, NY
  • Bridal (specifically lab-grown) and items from Classic of New York. — James S., Lowell, IN
  • Custom design: Everyone wants something unique to them and the story they want to tell. Jye International: high quality products at a fair price. Rolex: It is the most well-known brand within the watch industry. — Bruce B., Sarasota, FL
  • We had another great month with both Breitling and Omega timepieces. We also had a nice month with Daum crystal, engagement rings and Damaso Martinez from Spain. — Marc M., Midland, TX
  • Lab-grown diamonds are definitely most of our bridal business at the moment, but we’re selling a custom ring with every lab-grown. We are also seeing an increase in interest for colored gemstone engagement rings. — Becky B., Peabody, MA
  • Sylvie, Overnight Mountings and custom work. — David B., Calgary, AB

Monthly SALES Survey

How Were Sales Last Month Compared to February 2022?

WAY UP 25% OR MORE: 19%
UP: 30%
SAME: 22%
DOWN: 22%

Total Brain Squad Responses: 161

  • Loose diamonds, Stuller mountings, Yael Designs color rings. — Valerie G., Edenton, NC
  • Gabriel & Co. bridal is consistently strong for us. — Bill E., Terre Haute, IN
  • Custom assembly was the biggest driver of growth this month by far, followed by Heera Moti finished goods with retails over $3,000. — Kyle B., Roswell, NM
  • Tacori. Fana. Sylvie. It’s bridal season in full swing! — Christina B., Glastonbury, CT
  • Always loose diamonds from Fire and Ice and engagement rings from A. Jaffe. — Jim C., Modesto, CA
  • Aquamarine items did well. Surprisingly, it was not due to aqua being the birthstone of the month. Just that we put out a nice selection to try out. — Alex W., Torrance, CA
  • Sylvie bands from all the Sylvie engagement rings sold over the past year or so. Large fancy-shaped bands from Sylvie. I. Reiss yellow rings. — Stacey L., Ephrata, PA
  • 0.70-1.20-carat natural diamonds in DeBeers Forevermark or Gabriel & Co. mountings, 0.25-0.50-carat diamond bands by Coast Diamond, and diamond ring guards. — Dorothy V., Tallahassee, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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