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Nearly Half of Surveyed Jewelers Report Gains in April

In terms of jewelry brands that sold well, Stuller was mentioned most often.




Nearly Half of Surveyed Jewelers Report Gains in April
TI SENTO rhodium-plated sterling silver Cuban link chain bracelet with 18K yellow gold plating featuring centerpiece inspired by ancient gold coins, $279,

TI SENTO was a big hit for spring. It is a step up for fashion jewelry with 18K yellow plating and silver. Great price points for gifts or self-purchasing. — Karen Hollis, K. Hollis Jewelers, Batavia, IL

  • 1. Hearts on Fire, 2. Lagos, 3. Fana. — Alan Perry, Perry’s Emporium, Wilmington, NC
Top-selling jewelry brands in April

Stuller (5), Sylvie Jewelry (4), Fana (3), Gabriel & Co. (3), A. Jaffe (2), Allison-Kaufman (2), Ania Haie (2), Breitling (2), Heavy Stone Rings (2), Mercury Ring (2), Rolex (2), Shy Creation (2), Simon G. (2)

*Brands mentioned by at least two of 107 respondents.

  • A. Jaffe bridal. Seems to be the season. Jaffe is our best. We also do trunk shows during this time and Jaffe is at every event. — Jim Carroll, Rogers Jewelry, Modesto, CA
  • ArtCarved bridal, Rembrandt Charms, Nicole Barr silver and Carla gold earrings. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
  • Shah Luxury — custom semi-mounts and matching bands. Loose lab-grown diamonds from GN Diamond. — Dan Levinson, Ellis Jewelers, Concord, NC
  • New vendor for us, Fireworks Diamond. The cut blows away the comparable stones. 1.50-carat and up fancy shapes. — Stew Brandt, H. Brandt Jewelers, Natick, MA
  • Custom wedding bands — yes to guys actually wanting precious metal bands now! Most with lab-grown diamonds, but also, a lot of plain shadow bands with textured finishes. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Noble Chain diamond chains. This new company has great service, they are former employees of Herco and we love them! — Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL
  • Watches (Rolex and Breitling) and custom diamond rings (Kwiat). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Asher performed extremely well for us! — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Naledi bridal, Sylvie Jewelry bridal, and we did well with Palomar for family jewelry. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Quality Gold — gold/silver chains and loose lab-grown diamonds; Stuller — engagement rings (mined and lab); Pandora. — Valerie Goodwin, Vaughan’s Jewelry, Edenton, NC
  • Large diamonds, Rolex, Breitling and Grand Seiko. — Todd Broadbent, Clarkson Jewelers, Ballwin, MO

Monthly SALES Survey

How Were Sales Last Month Compared to April 2023?

WAY UP 25% OR MORE: 14%
UP: 34%
SAME: 28%
DOWN: 20%

Total Brain Squad Responses: 148

  • Shefi Diamonds, Sterling Reputation, Just Perfect, Stuller and our own studs and birthstone designs all sold well. — Mark and Monika Clodius, Clodius & Co. Jewelers, Rockford, IL
  • Simon G. and Fana both bridal and fashion with diamonds. Mercury Ring lab-grown diamonds. — Greg Tidwell, Bell Jewelers, Murfreesboro, TN
  • Sylvie Jewelry bridal, loose natural diamonds from Antwerp and Allison-Kaufman fashion. — James Wolf, James Wolf Jewelers, Mason, OH
  • Heavy Stone Rings is granting gents’ wishes for variety styling! Ladies’ diamond rings from Bassali, Artistry, Empire, and S. Kashi set the high-water mark, and yellow gold jewelry ran an incredible second! The tides are rising; get out your surfboards! — Denise Oros, Linnea Jewelers, La Grange, IL
  • The Gabriel & Co. silver line is doing tremendous — we can’t keep the items in stock. Nice styling at a good price point. Shy Creation’s new mother of pearl and abalone shell necklaces are a big hit — we sold out within days of their arrival and have reordered twice already! — Shari Altman, B&E Jewelers and Gemologists, Southampton, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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