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Nearly Half of Surveyed Jewelry Retailers Report Year-Over-Year Gains in January

And they dished on which brands and what jewelry sold best.

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Nearly Half of Surveyed Jewelry Retailers Report Year-Over-Year Gains in January
Jorge Revilla Spain earrings in sterling silver with satin black ruthenium and 18K rose gold vermeil from the Venice Collection, $310, jorgerevilla.com

Jorge Revilla is a fresh line for us with exciting designs and options in metal colors. ELLE has been a great new item for our store since December. I haven’t had a new brand sell as well in a long time. Both lines are new and have proven a great reorder. Price points work very well for customers looking for fine quality and affordable. ” — Scott K., North Wales, PA

Top-selling jewelry brands in January

Allison-Kaufman 4, Stuller 4, A. Jaffe 3, Fana 3, Carla Corporation 2, IDD 2, Overnight Mountings 2

*Brands mentioned by at least two of 81 respondents.

  • Natural diamond studs from IDD, bought loose and mounted ourselves, custom from Global Rings Jewelry, Overnight Mountings and Stuller. — W.J. S., Franklin, VA
  • Bridal jewelry in lab-grown diamonds has been rocking both with upgrades and new engagement. — Karen H., Batavia, IL
  • We are a diamond/bridal store. Selling lots of lab diamonds in A. Jaffe mountings. — Jim C., Modesto, CA
  • Sylvie Jewelry bridal along with 2-3-carat lab diamonds from Star Solitaire. — James W., Mason, OH
  • Pandora: They had an end-of-season sale. We sold color rings from Allison-Kaufman and Le Vian. We also sold gold pendant chains. Most of the chains were to replace the chains on the necklaces they got for Christmas. — Valerie G., Edenton, NC
  • Quality Gold, Stuller and GN Diamond. Labs were big for us this month. — Loann S., Stillwater, MN
  • Custom, as always. Also, Alex Sepkus. — Jim T.s, Seattle, WA
  • 2-carat natural diamonds. Natural diamonds are back, baby!!! — Christopher S., Wexford, PA
  • Start of the new year and bridal starts selling well again. Lab diamonds from Overnight Mountings and Stuller. Custom-made rings. — Frank S., Plantation, FL
  • Stuller and Allison-Kaufman because they have a wide variety of product and are easy to work with. — Susan E., El Paso, TX
  • Sterling silver jewelry from Classic of New York and lab diamonds in bridal jewelry. — James S., Lowell, IN
  • Seiko watches, Bulova watches, custom jewelry. — Autumn K., Tucson, AZ
  • Berco, Gems One and Midas Chain. — Sue P., Escanaba, MI
  • Our best-selling products in January were diamond semi-mounts, loose natural diamonds, and diamond bracelets. We primarily collaborate with Fana for our bridal items due to their excellent customization capabilities and efficient process. We also appreciate the quality and weight of their pieces. Renewing our focus on natural center stones has strengthened our relationship with RDI, a local company whose sales representative is from our city. We’re always glad to work with them whenever possible. Our diamond bracelets have performed well, featuring a healthy mix from Ostbye, Allison-Kaufman, and IDD. — Beth G., Endwell, NY
  • We saw a strong return for natural diamond sales, particularly above 2 carats, in what was a decent month for engagement ring sales and trade-ups. Diamond studs and diamond fashion bracelets — across several vendors and our own production — were also strong. — Jeff M., Knoxville, TN

Monthly SALES Survey

How Were Sales Last Month Compared to January 2024?

WAY UP 25% OR MORE: 20%
UP: 27%
SAME: 27%
DOWN: 17%
WAY DOWN 25% OR MORE: 9%

Total Brain Squad Responses: 119

  • Large marquise lab-grown diamonds! We wondered why and found out a popular celebrity had just said yes to a large marquise solitaire … naturally! — Allison L., Rock Hill, SC
  • Actually sold more natural diamond engagement rings this month than lab-grown … not complaining! — Paul K., Fort Atkinson, WI
  • Estate, custom fashion and bridal, Fana mountings, more natural diamonds for engagement rings. — Kate S. New Oxford, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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