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Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”

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Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”

She’s done it again, and it may be her best yet.  My former colleague and prolific author, editor and designer Beth Bernstein, who authored My Charmed Life in…

Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”

Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
S

he’s done it again, and it may be her best yet.  My former colleague and prolific author, editor and designer Beth Bernstein, who authored My Charmed Life in 2012 and Jewelry’s Shining Stars in 2013, is releasing what I think could be her most popular book to date: If These Jewels Could Talk

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The hardcover book, which will begin shipping through most online retail outlets in November (list price $95, but currently discounted to $62.88 on Amazon.com), tells the stories behind some of the most famous celebrity jewelry in history.  From Elizabeth Taylor’s Van Cleef & Arpels pavé diamond heart received as a make-up gift from Richard Burton, to Grace Kelly’s emerald-cut Cartier engagement ring, to the famous jewels worn on-screen in films like Titanic and The Great Gatsby (Cartier for the first film in 1974 and Tiffany & Co. for the 2013 remake), Beth writes about the jewelry that has captivated fans and provided designers with inspiration for trends down the decades.  The book features 300 color illustrations and will be a must-own keepsake for every jewelophile.

“Throughout the 20th century, the world’s most fabulous jewels have held tremendous sentimental and symbolic value, as they are linked to the most significant moments and memories of Hollywood ‘royalty,’ aristocracy and international icons of style,” says Beth.  “If These Jewels Could Talk offers a glimpse into the jewelry boxes of these celebrities – the personal tastes, heartfelt anecdotes and the true tales of the women who wore and collected the pieces, providing privileged insight into the worlds they inhabited.”

No one understands and appreciates the lore and influence of historical jewelry better than Beth Bernstein.  And not many authors were also once jewelry designers themselves, which gives Beth a unique insight into pieces that most critics could appreciate only as fans.  This book would make a fantastic parting gift for your best clients this holiday season, either after a large purchase or at your annual Ladies’ Night (and would also go nicely on the coffee table in your store lounge).  If you’re smart, you’ll pre-order a copy today!

 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”

Published

on

Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”

She’s done it again, and it may be her best yet.  My former colleague and prolific author, editor and designer Beth Bernstein, who authored My Charmed Life in…

Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”

Need a Holiday Gift For Your Best Clients? Pick Up “If These Jewels Could Talk”
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
S

he’s done it again, and it may be her best yet.  My former colleague and prolific author, editor and designer Beth Bernstein, who authored My Charmed Life in 2012 and Jewelry’s Shining Stars in 2013, is releasing what I think could be her most popular book to date: If These Jewels Could Talk

Advertisement

The hardcover book, which will begin shipping through most online retail outlets in November (list price $95, but currently discounted to $62.88 on Amazon.com), tells the stories behind some of the most famous celebrity jewelry in history.  From Elizabeth Taylor’s Van Cleef & Arpels pavé diamond heart received as a make-up gift from Richard Burton, to Grace Kelly’s emerald-cut Cartier engagement ring, to the famous jewels worn on-screen in films like Titanic and The Great Gatsby (Cartier for the first film in 1974 and Tiffany & Co. for the 2013 remake), Beth writes about the jewelry that has captivated fans and provided designers with inspiration for trends down the decades.  The book features 300 color illustrations and will be a must-own keepsake for every jewelophile.

“Throughout the 20th century, the world’s most fabulous jewels have held tremendous sentimental and symbolic value, as they are linked to the most significant moments and memories of Hollywood ‘royalty,’ aristocracy and international icons of style,” says Beth.  “If These Jewels Could Talk offers a glimpse into the jewelry boxes of these celebrities – the personal tastes, heartfelt anecdotes and the true tales of the women who wore and collected the pieces, providing privileged insight into the worlds they inhabited.”

No one understands and appreciates the lore and influence of historical jewelry better than Beth Bernstein.  And not many authors were also once jewelry designers themselves, which gives Beth a unique insight into pieces that most critics could appreciate only as fans.  This book would make a fantastic parting gift for your best clients this holiday season, either after a large purchase or at your annual Ladies’ Night (and would also go nicely on the coffee table in your store lounge).  If you’re smart, you’ll pre-order a copy today!

 

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Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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