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Need a Standout Window Design? Reach Out to a Local College’s Art Students

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Is there a college that offers design or visual merchandising courses near you? Why not set aside one of your front windows each month (start with bridal this October) for young stylists to show off their skills. Tell them they can use whatever props they like, no matter how unconventional (motorcycle parts, old photos, their own funky mannequins …). Good or bad, the results are likely to be head-turning, and people will appreciate the chance you are giving students to build their portfolios.

This article originally appeared in the l?q=is-08-16/“ >August 2016 edition</a> of INSTORE.</strong> </small></p>
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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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