Connect with us

Brainstorms

Need to Practice a Presentation? A Dog Could Be Your Best Friend

Speak to the world’s most forgiving audience.

mm

Published

on

man and dog

If giving a public speech makes you so nervous you can’t even do it in front of friends or family, you may want to try a dog. The Kogod Center for Business Communications at American University is trying such an approach to help anxiety-prone students. “Addressing a friendly and nonjudgmental canine can lower blood pressure, decrease stress and elevate mood — perfect for practicing your speech or team presentation,” says a brochure for the project. “It makes you smile looking out at the dogs,” one student told the New York Times, adding a dog is no more distracted than your typical college student. You might even get a lick.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular