True Tales

Sales Associate Never Should Have Asked Client’s Wife THAT!

She did not get the response she expected.

Published

11 years ago

September 14, 2012

INSTORE Staff Instore October 2012 Issue

Sales Associate Never Should Have Asked Client’s Wife THAT!

LOYAL CUSTOMER, Mr. Cheatam, comes into store at Christmas to buy a large pair of diamond stud earrings. Sales associate Betty, who knows him and his wife well, sells him large diamond earrings. A week later, Mr. Cheatam’s wife comes into store for a repair. Betty asks Mrs. Cheatam how she liked the diamond earrings. Oops! Wrong thing to say. Moral of the story: Jewelers are like doctors. Privacy is the golden rule. (And yes, they did get a divorce.) — Greg R.; Prescott, AZ

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”