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Sales Associate Never Should Have Asked Client’s Wife THAT!

She did not get the response she expected.

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Sales Associate Never Should Have Asked Client’s Wife THAT!

LOYAL CUSTOMER, Mr. Cheatam, comes into store at Christmas to buy a large pair of diamond stud earrings. Sales associate Betty, who knows him and his wife well, sells him large diamond earrings. A week later, Mr. Cheatam’s wife comes into store for a repair. Betty asks Mrs. Cheatam how she liked the diamond earrings. Oops! Wrong thing to say. Moral of the story: Jewelers are like doctors. Privacy is the golden rule. (And yes, they did get a divorce.) — Greg R.; Prescott, AZ

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It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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