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New Augmented Reality Technology Available To Retail Jewelers

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It uses holographic rendering.

(Press Release) NEENAH, WI – The Holojem platform, which uses a holographic rendering and interactive platform to create a 3D augmented reality experience for the customer, is now available to jewelry retailers.

“The Holojem platform was developed as a cutting-edge solution to attract shoppers who crave innovation, creativity and desire to co-create,” said Mark Devereaux, vice president of sales at Jewelers Mutual. “Delivering a jewelry shopping experience that modernizes the way consumers purchase is critical to building the industry’s success for the future.”

After winning the 2016 JCK Think Tank award for best emerging technology, Jewelers Mutual Group is bringing the platform back to JCK this year.

“How do retailers attract millennial customers? Always be helping, not closing. This may not be new advice, but it’s becoming essential as younger shoppers, new technology and the desire to spend on high-end experiences reshape the jewelry industry. This is perfect for jewelers who want a truly immersive shopping experience for their customers,” Devereaux said.

The augmented reality platform is a self-contained unit used to display, educate and share custom designs through its proprietary rendering system. It allows customers to interact with three-dimensional images. Its highlights include:

  • 4Cs Education Module – Exact visual representations of diamonds are magnified 300 times to illuminate their cut, color, clarity and carat. Customers are able to compare in real time using the interactive display.
  • Interactive Create and Share – Customers can view designs they create with jewelers anywhere from their mobile device, and share socially with friends using a portable mobile pyramid.
  • Cloud Storage – All custom jewelry designs are securely stored in a proprietary cloud storage platform and can be shared over the internet or viewed again when the customer returns to the jewelry store.

“The Holojem platform was created to allow jewelers to have more engaging interactions with their customers, and possibly prevent them from carrying excess inventory of raw materials. With the platform, a jeweler can make sure the co-created design matches what a customer had in mind before committing to the production of the piece,” Devereaux said.

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According to Devereaux, sophisticated jewelers are looking toward the future and exploring ways to leverage technology to 

“For those who dream of solutions, there’s nothing more exciting than seeing the interactive design platform in actioovercome these obstacles. n at JCK. We’re excited to be able to share it with the industry,” said Devereaux.

JCK attendees can experience the Holojem platform first-hand at the Essentials & Tech booth B61086.

Visit Holojem.com to watch the video or to request more information.

Email [email protected] or contact a specialist at 844-208-4211 if you have questions about the Holojem platform.INSTORE Holojem

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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