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New Etsy Initiative Helping Jewelers Scale Up Their Businesses

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One jewelry maker has slashed her production time thanks to a local metal spinner.

Melissa Frost is scaling up her jewelry-making enterprise on Etsy thanks to the e-commerce website’s new manufacturing initiative, which aims to connect artisans with small shops that can help independent craftspeople grow their businesses, the Pittsburgh Post-Gazette writes.

The article explains how Frost, through Etsy’s new initiative, met Brad Harrison, the director of business development at a local metal spinning company that has a high-powered laser cutting machine on its production line. The two partnered up, and the result was a drastic reduction in the amount of time it takes to cut sheets of metal. Since a large part of her business comes in the form of custom design requests, she told the news outlet she “needed tools to speed up the process. Now I’m embracing the hybrid of traditional metalsmithing that is handmade and technology like laser cutting.”

Etsy’s manufacturing initiative, the article says, was unveiled in New York and Boston before Pittsburgh was selected as the third city.

Read more at the Pittsburgh Post-Gazette

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For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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