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New, Improved Content, Great Repackaging

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[dropcap cap=L]ots of news this month so let’s get cracking. First off, if it isn’t already apparent, is a brand-new, thoroughly freshened version of your favorite magazine.[/dropcap]

For the last six months, we’ve been discussing how to make our contents sharper and more useful. We decided that some things were too long and needed to be shorter. And that some things were too short and needed to be longer. Others were simply getting a bit stale and needed to be shaken up. We also found a few new nooks and crannies where we could pack in additional useful ideas for you.

Here are a few new additions you’ll see in this issue (with more in the coming months):

A new monthly series, “Building the Store,” in which we follow Barry Benowitz of Gail Jewelers in Palm Desert, CA, as he constructs a new store.

A new watch column, “In Time,” designed to help you improve at selling watches by their details.

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“Last Laugh,” a column we stole from our sister publication, indesign (which is focusing more this year on fine jewelry design) and that will be alternating with “True Tales” and even the occasional “In the End.”

Drop me an e-mail to let me know what you think. Dying to hear your reaction!

In other news, I’m proud to announce that, in November, FOLIO: magazine once again named instore the country’s very best business-to-business retail magazine. It was our third win in four years and we’re starting to think in terms of a dynasty.

Wishing you the very best business,

David Squires

Find me in the INSTORE community!

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

New, Improved Content, Great Repackaging

Published

on

 

[dropcap cap=L]ots of news this month so let’s get cracking. First off, if it isn’t already apparent, is a brand-new, thoroughly freshened version of your favorite magazine.[/dropcap]

For the last six months, we’ve been discussing how to make our contents sharper and more useful. We decided that some things were too long and needed to be shorter. And that some things were too short and needed to be longer. Others were simply getting a bit stale and needed to be shaken up. We also found a few new nooks and crannies where we could pack in additional useful ideas for you.

Here are a few new additions you’ll see in this issue (with more in the coming months):

A new monthly series, “Building the Store,” in which we follow Barry Benowitz of Gail Jewelers in Palm Desert, CA, as he constructs a new store.

Advertisement

A new watch column, “In Time,” designed to help you improve at selling watches by their details.

“Last Laugh,” a column we stole from our sister publication, indesign (which is focusing more this year on fine jewelry design) and that will be alternating with “True Tales” and even the occasional “In the End.”

Drop me an e-mail to let me know what you think. Dying to hear your reaction!

In other news, I’m proud to announce that, in November, FOLIO: magazine once again named instore the country’s very best business-to-business retail magazine. It was our third win in four years and we’re starting to think in terms of a dynasty.

Wishing you the very best business,

David Squires

Advertisement

Find me in the INSTORE community!

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular