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New Jewelry Marketplace Authenticates and Refurbishes Every Luxury Piece Before It’s Sold

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The jewelry is priced at 25 to 70 percent lower than the original retail value.

A New York-based online jewelry marketplace called TrueFacet is offering peace of mind to customers in addition to a healthy selection of luxury brands, as Forbes writes. The article says that when a piece of jewelry is submitted by a seller, it’s evaluated by a team of gemologists to verify its authenticity – a process that has resulted in the catching of more than 1,500 counterfeit products. TrueFacet also refurbishes, sizes and ships each item for free. The jewelry is priced at 25 to 70 percent lower than the original retail value, and the company pays the seller up to 80 percent of the purchase price.

Read more at Forbes

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When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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