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New Platinum Collection to Debut at Centurion

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Platinum Born will be distrubuted by Suna Bros.

(Press Release) NEW YORK – Just in time for spring wedding gifts and Mother’s Day shopping, a new platinum collection will be “born.”

Manufactured in Japan, Platinum Born will consist of 24 handcrafted necklaces, featuring classic designs with a modern twist. From delicate, layerable chains to a multi-functional lariat and an intricately woven tapestry statement necklace, Platinum Born will have something for every woman.

Platinum bracelets and earrings will accompany the collection as complements to the necklaces. Retail prices will range from a starting point of $500 to $7,500 for the statement tapestry piece.

INSTORE PlatinumBorn

Product images from the Platinum Born collection.

Following a small-scale retail test, Platinum Born will debut at the upcoming Centurion Show in Scottsdale, AZ, with in-store delivery slated for April.

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“We have felt for a long time that there was room in the marketplace for a beautifully designed, well-made, price-friendly platinum collection,” said Jenny Luker, president of Platinum Guild USA. “After concluding extensive focus groups and market research, Platinum Born fulfilled what the consumer was looking for.”

Suna Bros. will be the official distributor of Platinum Born in the U.S. Aron Suna said, “Platinum is our wheelhouse. It’s what we know and what our customers come to us for. To have the opportunity to offer this modern, distinctive, well-priced collection to U.S. retailers provides a win-win for everyone involved.”

Luker said, “We are thrilled to have been able to facilitate Suna Bros.’ bringing this exciting collection to the U.S. market. Their knowledge of platinum jewelry and expansive network of top retailers sets them on a course for great success.”

John Green of Lux, Bond & Green, one of the retailers that tested the collection, said, “Platinum is a very special and marketable metal, which easily attracts and excites consumers, as witnessed during Platinum Born’s trial at our store. What better choice to distribute this beautiful collection than Suna Bros., a family who has been passionate about quality, value and platinum for decades. They will represent this wearable and marketable new collection to the benefit of both retailers and consumers.”

A Platinum Born microsite will be available to interested retailers. In addition, advertising visuals, video content for web and social, packaging, and in-case signage will also be made available to retailers to support the collection.

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