The Barb WireNew Podcast: Barbara Palumbo Debuts “The Barb Wire” With Guest John Carter Engaging personal discussions with the people shaping the future of jewelry retail. Published 1 year agoon October 17, 2018By INSTORE Staff Share Tweet The INSTORE Podcast Network is introducing a new podcast — The Barb Wire, created by host Barbara Palumbo, well-known jewelry industry blogger (Adornmentality.com, Whatsonherwrist.com), writer and speaker.The mission of The Barb Wire is providing listeners with real conversations with key personalities in the jewelry industry. Aiming to avoid the arid nature of many instruction-oriented business podcasts and webinars, The Barb Wire instead offers engaging personal discussions with influential players shaping the future of jewelry retail.Says Palumbo, in describing her new podcast: “I don’t want to do interviews that sound like they were based on a batch of Power Point slides. Instead, each episode of this podcast should be more like having lunch with a couple industry friends, after a round of Negronis … or two or three.”In her debut episode, Palumbo chats with her good friend, John Carter, the president and CEO of Jack Lewis Jewelers in Bloomington, IL, as well as the president of the American Gem Society (AGS).Their free-wheeling conversation covers child care, Adam Sandler movies, rocking out to AC/DC, and the funniest people in the jewelry business. But it also includes valuable intel on social media, website creation, marketing strategy and story-telling at one of the country’s most innovative retail jewelry stores.Introducing The Barb Wire. Think of it as talk radio for the jewelry business. Enjoy the show. AppleGoogleStitcherShow Notes/Show ChronologyHere are show notes of the conversation between Barbara Palumbo and John Carter.3:31 Life with a toddler, nearing the age of 2, named Leo, who has become “the most famous baby in the jewelry industry”, even possessing his own Twitter hashtag … #leowiththegoodhair5:42 The Chicago sports radio personality, Les Grobstein (aka “The Grobber”) whose voice immediately puts Leo back to sleep in the middle of the night when he wakes up.6:40 “Cot back” a malady that occurs when you sleep on a cot too many nights while caring for a young child.7:37 Carter’s favorite Grobber blooper, which involves a famous character from an Adam Sandler movie.10:36 Barbara reveals her ability to mention Jack Lewis Jewelers in almost every speaking gig she does, praising the store’s work in social media, multimedia and story-telling.11:32 The addictive nature of the Jack Lewis Jewelers video blog, “Good Talk”, created by store sales associate Ashley Burton.13:12 Why you shouldn’t hire an intern — or your niece — to handle your Instagram account.17:28 Carter’s idea for a series of videos where staff do “unboxing” of new inventory.22:08 How Jack Lewis Jewelers uses social media to let outsiders get to know the various personalities who are part of the store’s staff.23:34 The nice young man, who Carter once sold an engagement ring, who eventually became Jack Lewis’s marketing guru.24:36 The questions, asked by his marketing guru, that helped crystallize Carter’s vision for what kind of store Jack Lewis Jewelers should be.25:14 The most important question any marketing consultant can ask a client.27:36 On Jack Lewis Jewelers’ plan to move away from traditional media.30:17 How the company’s website is in a constant state of improvement and experimentation. Says Carter: “If anybody out there has been satisfied with their website for more than a week, call me.”32:02 Barbara uses the podcast software’s “rimshot” function.32:52 The value — and dangers — of using humor in advertising.36:12 Carter on being the president of AGS, and the unique educational nature and value of AGS Conclave.37:12 Discussion: Is Joel Zeff is the funniest person in the jewelry industry?39:20 On Carter playing air guitar to AC/DC on the stage at AGS Conclave.44:24 The one person in the jewelry industry, alive or dead, who Carter would want to have dinner with.46:02 Carter talks about his media consumption, talking about his online news-gathering habit, while also offering a shout-out for his favorite print magazine. (Hint: you’re on their website right now.)46:51 Carter reveals his biggest personal and professional influences.50:08 The two things Carter cannot start a workday without. One is a beverage, the other a social media platform.50:58 Carter shares his favorite industry event, which is definitely not a surprise. And Barbara shares hers.52:25 On why Conclave is “the best kept secret in the (jewelry) industry”.55:40 On the increasing proliferation of lab-grown diamonds in the jewelry business, and the need for diligence in monitoring and disclosing these.Related Topics:Barbara PalumboJack Lewisjewelry stores in IllinoisJohn Carter click to Comment(Comment)Up NextPodcast: Jen Cullen Williams Enters “The Barb Wire” INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at email@example.com. Advertisement SPONSORED VIDEOWilkerson TestimonialsHaving a Moving Sale? Let Wilkerson Do the Heavy LiftingFor Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”You may like 5 Watch Brands Your Customers Want this Holiday Season Star-Studded Breitling Summit Makes Waves in Southern California Podcast: Ben Smithee Isn’t Just Another Social Media ‘Influencer’Promoted Headlines The Jewelry Retailer’s Ultimate Marketing Guide: Part 2/5RapNet 5 Creative Ways to Say Thank You This Holiday SeasonJewelers Mutual When It’s Time for Something New, Call WilkersonWilkerson The Barb WirePodcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership As soon as she took her first GIA gemstone identification course, she knew what she wanted to do with her life. Published 2 weeks agoon November 3, 2019By Barbara Palumbo The BARB WIRE (EPISODE 11): JENNY O CALLERI (67:58 MINUTES) AppleGoogleStitcherDROPPING INTO The Barb Wire for this month’s episode is Jenny “Jenny O” Calleri, the owner of Huntington Jewelers in Las Vegas, NV.A jewelry-industry veteran whose career has seen her move between the supply and retail side, Jenny O finally took her biggest step yet two years ago — becoming the owner of her very own store when she and her husband purchased the nearly 70-year-old Huntington Jewelers. This episode is brought to you by INSTORE Bulletins.In the podcast, Jenny O discusses what a transformative experience a GIA education can be for a young person in jewelry sales (12:40) and how, after taking her very first GIA gemstone course, she dropped everything — including a “super hot and heavy” relationship with her future husband — sold her house, and went to study at GIA in Carlsbad, CA.She also talks about her career, and the key lessons she has learned along the way that are helping her build the Huntington Jewelers brand.Recently having had her third child, Jenny O describes the challenges of life as a working mom (35:30). Plus, you’ll hear why she believes Liz Taylor is such an enduring jewelry icon (44:45).Catch the full podcast above.Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play and Stitcher or your favorite podcast player using our RSS feed link.Advertisement Continue Reading The Barb WirePodcast: Ben Smithee Isn’t Just Another Social Media ‘Influencer’ He calls social media “the great equalizer” for small businesses. Published 2 months agoon October 1, 2019By Barbara Palumbo The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES) AppleGoogleStitcherTHE BARB WIRE celebrates its tenth episode with a visit from Ben Smithee, CEO at The Smithee Group (thesmitheegroup.com), a digital consultancy whose mission is “helping big brands think small and small brands think bigger”.Talking with host Barbara Palumbo, Ben shares why he decided to originally focus his consultancy on the jewelry business (8:10), and Barbara refers to him as one of the industry’s few true “influencers” online (11:10). He talks about his unusual upbringing in Dallas as the adopted Asian son of white parents (17:00).He’s passionate about social media, calling it “the great equalizer” for small businesses (29:30). And he later shares one of his pet peeves — retailers who can’t stop complaining about the things their customers do (32:50).He also cites a specific behavior that he guarantees, if a retailer performs it daily for the next 365 days, will net them a six-figure sales increase (36:20). Later, he outlines the series of questions he asks potential clients to convince them to invest in building their social media following (40:30).Catch the full podcast above.Advertisement Continue Reading The Barb WirePodcast: From Tanzanite to Greenland Ruby, Hayley Henning Loves Selling Color Her current project is marketing a gemstone that’s “been buried under ice and snow for 3 billion years”. Published 2 months agoon September 3, 2019By Barbara Palumbo The BARB WIRE (EPISODE 9): HAYLEY HENNING (57:59 MINUTES) AppleGoogleStitcherMARKETING COLORED GEMSTONES is on the agenda when Hayley Henning visits The Barb Wire with host Barbara Palumbo.Henning is currently vice-president of Greenland Ruby, where she has been working the last two years after spending most of her career as one of the key faces behind the rise of Tanzanite since the mid-1990s. (In fact, Barbara says that before she knew Hayley personally, she thought of her as “the Tanzanite lady”.)The South African native shares some of her personal journey (2:55) from her homeland to a career in the U.S., working for a company called Afgem that eventually became the well-known Tanzanite One. Hayley calls the company’s efforts to market Tanzanite “the start of colored gemstone marketing as we know it today”. (6:55)Now Hayley is involved in a similar effort to increase public and industry acceptance of Greenland ruby (12:10). Says Henning: “There is no real instruction manual on how to introduce a new gemstone to the gem and jewelry industry. But we’re figuring it out.”Her company, Greenland Ruby, is the first business with government permission to mine, market and sell ruby material found in Greenland. She is passionate about the story behind Greenland rubies, saying: “It’s not as though we went to some fancy marketing agency to say, “Alright, help us make up a story. We are telling the story of a gemstone that has been buried under ice and snow for nearly 3 billion years.” (25:20)Later you’ll hear some of the work Hayley is doing with retailers to promote rubies from Greenland, as well as best practices for retailers looking to introduce new gemstone varieties.Want to learn more about marketing colored gemstones to your customers? Don’t miss Hayley Henning on The Barb Wire. 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