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The Barb Wire

New Podcast: Barbara Palumbo Debuts “The Barb Wire” With Guest John Carter

Engaging personal discussions with the people shaping the future of jewelry retail.

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The INSTORE Podcast Network is introducing a new podcast — The Barb Wire, created by host Barbara Palumbo, well-known jewelry industry blogger (Adornmentality.com, Whatsonherwrist.com), writer and speaker.

The mission of The Barb Wire is providing listeners with real conversations with key personalities in the jewelry industry. Aiming to avoid the arid nature of many instruction-oriented business podcasts and webinars, The Barb Wire instead offers engaging personal discussions with influential players shaping the future of jewelry retail.

Says Palumbo, in describing her new podcast: “I don’t want to do interviews that sound like they were based on a batch of Power Point slides. Instead, each episode of this podcast should be more like having lunch with a couple industry friends, after a round of Negronis … or two or three.”

In her debut episode, Palumbo chats with her good friend, John Carter, the president and CEO of Jack Lewis Jewelers in Bloomington, IL, as well as the president of the American Gem Society (AGS).

Their free-wheeling conversation covers child care, Adam Sandler movies, rocking out to AC/DC, and the funniest people in the jewelry business. But it also includes valuable intel on social media, website creation, marketing strategy and story-telling at one of the country’s most innovative retail jewelry stores.

Introducing The Barb Wire. Think of it as talk radio for the jewelry business. Enjoy the show.



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Show Notes/Show Chronology

Here are show notes of the conversation between Barbara Palumbo and John Carter.

  • 3:31 Life with a toddler, nearing the age of 2, named Leo, who has become “the most famous baby in the jewelry industry”, even possessing his own Twitter hashtag … #leowiththegoodhair
  • 5:42 The Chicago sports radio personality, Les Grobstein (aka “The Grobber”) whose voice immediately puts Leo back to sleep in the middle of the night when he wakes up.
  • 6:40 “Cot back” a malady that occurs when you sleep on a cot too many nights while caring for a young child.
  • 7:37 Carter’s favorite Grobber blooper, which involves a famous character from an Adam Sandler movie.
  • 10:36 Barbara reveals her ability to mention Jack Lewis Jewelers in almost every speaking gig she does, praising the store’s work in social media, multimedia and story-telling.
  • 11:32 The addictive nature of the Jack Lewis Jewelers video blog, “Good Talk”, created by store sales associate Ashley Burton.
  • 13:12 Why you shouldn’t hire an intern — or your niece — to handle your Instagram account.
  • 17:28 Carter’s idea for a series of videos where staff do “unboxing” of new inventory.
  • 22:08 How Jack Lewis Jewelers uses social media to let outsiders get to know the various personalities who are part of the store’s staff.
  • 23:34 The nice young man, who Carter once sold an engagement ring, who eventually became Jack Lewis’s marketing guru.
  • 24:36 The questions, asked by his marketing guru, that helped crystallize Carter’s vision for what kind of store Jack Lewis Jewelers should be.
  • 25:14 The most important question any marketing consultant can ask a client.
  • 27:36 On Jack Lewis Jewelers’ plan to move away from traditional media.
  • 30:17 How the company’s website is in a constant state of improvement and experimentation. Says Carter: “If anybody out there has been satisfied with their website for more than a week, call me.”
  • 32:02 Barbara uses the podcast software’s “rimshot” function.
  • 32:52 The value — and dangers — of using humor in advertising.
  • 36:12 Carter on being the president of AGS, and the unique educational nature and value of AGS Conclave.
  • 37:12 Discussion: Is Joel Zeff is the funniest person in the jewelry industry?
  • 39:20 On Carter playing air guitar to AC/DC on the stage at AGS Conclave.
  • 44:24 The one person in the jewelry industry, alive or dead, who Carter would want to have dinner with.
  • 46:02 Carter talks about his media consumption, talking about his online news-gathering habit, while also offering a shout-out for his favorite print magazine. (Hint: you’re on their website right now.)
  • 46:51 Carter reveals his biggest personal and professional influences.
  • 50:08 The two things Carter cannot start a workday without. One is a beverage, the other a social media platform.
  • 50:58 Carter shares his favorite industry event, which is definitely not a surprise. And Barbara shares hers.
  • 52:25 On why Conclave is “the best kept secret in the (jewelry) industry”.
  • 55:40 On the increasing proliferation of lab-grown diamonds in the jewelry business, and the need for diligence in monitoring and disclosing these.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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The Barb Wire

Podcast: Craig Husar Discusses His Career, and His Spectacular New Store, on ‘The Barb Wire’

Retailer says of his new location: “This was my destiny, to be here and nothing was going to stop me.”

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The BARB WIRE (EPISODE 8): CRAIG HUSAR (50:04 MINUTES)


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WATCH COLLECTORS, vintage jewelry, adventures in treasure hunting, and a showplace new store are on the agenda when jeweler Craig Husar steps into the Barb Wire this month. Husar is the owner and self-titled “Chief Romance Officer” at Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI.

Barbara notes that Husar is her first podcast guest she hadn’t previously met in person, then tells the photogenic owner she thinks he should be in a Crest toothpaste commercial (2:30).

The conversation quickly turns to Husar’s spectacular new store (9:30), which opened in January during the week of the polar vortex in Milwaukee. (Spoiler alert: it was extremely cold.)

Husar had decided to move from his long-standing store site when he saw an available location opposite a major new free-standing outdoor lifestyle center in his community. Says the owner about the difficult store-creation process: “I was relentless. I’ve never been so focused and passionate about making something happen in my life. And it was that passion, that drive, that led me here. It was almost like, knowing somehow, that this was my destiny, to be here and nothing was going to stop me.”

The two discuss key features of the new store, including its monumental chandelier, called “the Star of Husar”, which features almost 3,000 Swarovski crystals (13:35). Since the store’s opening, the chandelier has become a focus of selfie-taking in and around the store.

The two discuss last month’s Las Vegas jewelry shows, with special praise given to the Antique Jewelry and Watch Show at the Collective (20:20). Says Husar: “I walked out, and wanted to sell everything I currently have, make it all go away, and start over with all vintage and antique jewelry.” He adds that he is currently developing the vintage and pre-owned part of his business as a new profit center (20:50).

Husar also discusses his previous jobs — including work with legendary treasure hunter Mel Fisher (23:40), with whom he worked on a dive site (a sunken Spanish galleon with valuables worth an estimated $500 million) off the Florida Keys. Around that time, he did a tour of jewelry stores to show off a 90-carat emerald found at the wreck. Barbara doesn’t remember, but then she does remember … mostly because of a specific hairstyle Husar wore at the time.

Husar shares his thoughts on lab-grown diamonds (29:10), and provides a useful analogy retailers can try on customers choosing between naturally-mined and lab-grown diamonds (31:10).

In the closing segment of the show, Husar shares his preferred industry dinner partner (35:50), role model (38:50), favorite jewelry industry word (40:00), and the one accessory that he simply can’t do without (43:25).

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The Barb Wire

Podcast: Doug Hucker Discusses His Colorful Life on ‘The Barb Wire’

One of the biggest names in colored gemstones talks with Barbara Palumbo.

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The BARB WIRE (EPISODE 7): DOUG HUCKER (57:02 MINUTES)


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COLORED GEMSTONES and their increasing popularity with younger buyers are the key topics when Doug Hucker, long-time CEO of the American Gem Trade Association (AGTA) is interviewed by host Barbara Palumbo on this month’s The Barb Wire.

Doug starts off by talking about how entered the jewelry business (4:10). His background: after he graduated university, he worked at a newspaper as a writer and photographer. Wanting to leave his hometown, Doug moved to California and started taking pictures of gemstones for the Gemological Institute of America. He ended up spending 10 years at GIA, mostly teaching classes. It was during this period that he really fell in love with gemstones, he shares. “As you know, the more you know about something, the more education you get, the easier it is to fall in love with it,” he says. “Sweaty palms and shortness of breath, I realized that I love gemstones.”

Did he ever work in retail, Barbara asks (9:30). “No comment,” jokes Doug. He clarifies by saying that, in order to provide some context to the work he was doing for GIA, he took an upaid job with a California jewelry retailer on weekends for a period. “You have to have familiarity with retail, or you can’t understand the full picture of this industry,” he explains.

Doug talks about his eventual move to the leadership of AGTA (13:05) in 1997. Before accepting the role, he was worried about having no previous experience leading an association. But, in the end, he feels AGTA turned out to be a perfect fit for him. “It’s been a fantastic career for me,” Doug says, “because I feel I was able to work with fantastic people, in a great industry, and in some ways, I was able to contribute to making the industry better.”

Barbara says she can’t remember, or imagine, the AGTA without Doug. “If the AGTA had money,” she jokes, “your face would be on the currency.”

Doug talks about the importance of volunteers and their contribution to AGTA’s success (17:05), and applauds their passion for colored gemstones.

Next, Barbara and Doug talk about the increasing popularity of colored gemstones with younger buyers (20:10). Barbara notes that, when her group of female friends was in their 20s and starting to get married, competition for the biggest engagement diamond was intense. “You wanted to be the last one to get engaged, because you knew then you could get the biggest diamond,” she says. These days, both Barbara and Doug agree, going for the biggest possible diamond is no longer an automatic choice for younger women who are getting engaged.

One overlooked factor in the rise of colored gemstones amongst younger buyers, according to Doug, is social media (22:50). “Since you have such a visual, colorful world, and you have the technology you have today, it’s perfect for colored gemstones,” he says. “Look at Instagram and Pinterest and all these different platforms where you can see all these pictures of magnificent gemstones and learn the stories, that experience and that story is very important to young people. And it’s very important that we have young people involved.”

Doug and Barbara then talk about the importance of inspiring younger industry members to join industry groups like the AGTA and AGS, as a key factor in helping them to build passion for colored gemstones (25:40).

Another topic of discussion is the AGTA’s move into this year’s big new Las Vegas event, The Collective, at the Las Vegas Convention Center (32:05). AGTA is co-hosting the event along with the Las Vegas Antique Jewelry & Watch Show and Premier. Doug notes that he is proud of the opportunity that the new event provides for younger, upcoming designers, especially at the jewelry-focused Premier show.

Also mentioned are a few special initiatives Collective partners have launched for the show, including vouchers for free Uber rides to and from the event.

Doug shares his favorite gemstone (41:40) as well as his close second place. He then picks a jewelry business figure, alive or dead, he’d most like to have dinner with (43:00). (“Dead is better because you don’t offend anyone who is living,” Doug astutely notes, before sharing his choice.) He then talks about his biggest influence and his biggest fan.

Doug then shares his favorite four-letter industry-related word (50:10). “I think Vegas was betting on that one,” Barbara says, after he reveals his choice.

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The Barb Wire

Podcast: Luxury Retailer Nick Linca Drops Into ‘The Barb Wire’

Florida retailer has perfected the concept of the jewelry store as “third place” for his customers.

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THE BARB WIRE EPISODE 6: NICK LINCA (53:27 MINUTES)


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THIS MONTH, the Barb Wire welcomes innovative jeweler Nick Linca, a managing partner with Provident Jewelry, a seven-store jewelry retailer.

The business launched 25 years ago as a jeweler specializing in estate goods. However, in 2008, it moved in a new direction by opening a luxurious, state-of-the-art store in Jupiter, FL selling higher-end branded goods.

Linca, who had been a manager at Zale in the late 1990s and a sales manager at Hamilton Jewelers from 2000 to 2008, was brought on to lead the launch of Provdent Jewelry’s new Jupiter business.

Over the past 11 years, the group’s Jupiter location has achieved status of one of the country’s most impressive jewelry stores, selling brands like Baume-et-Mercier, Bell & Ross, Breitling, Carl F. Bucherer, Cartier, Chopard and more, while featuring luxurious amenities like a fully stocked bar and cigar bar for customers.

Chatting with Barbara, Nick talks about the background of the business (2:00), and the importance of opening a store around the right people rather than the other way around (4:00). He discusses the mindset in opening the Jupiter store of creating a “third place” for customers, a la Starbucks — a place that is not work and is not home (6:45). Barbara raves about the opulence of the drink bar and cigar bar at the Jupiter store (8:50).

Nick loves that his customers can finish a round of golf, then invite a friend over for a post-round drink and cigar at the jewelry store (10:30). He shares how the team at Provident likes to “blow it out” and have fun with store events, including an upcoming “Bubbles and Bling” party (14:20).

Barbara and Nick discuss Provident Jewelry’s wide-ranging charity activities (14:30), including dog adoptions. And Nick shares the reasons why, over time, he has connected so much with independent watch brands (18:50) over time.

One reason is loyalty. After a 2011 robbery in which Provident Jewelry lost more than $15 million in inventory, and were uncertain to survive. During that stressful period, Nick saw how some brands acted like partners, and others didn’t (20:30).

Watch discussion continues with Nick sharing how he used FaceTime to make direct sales to customers of newly released watches while in Basel (24:00). He also tells a story of an extremely unusual trade-in he received on a high-end watch recently (31:30).

In the later portion of the podcast, Barbara asks her regular series of standard regular questions. In this section, Nick shares his dream industry dinner partner (33:50), refers to his 65-year-old clients as “millennials” (35:20); tells of the useful people skill inherited from his father that helps him (38:00); identifies his biggest fan (38:40); and shares his favorite four-letter industry word, which we think could become yours as well (40:10).

He shares his favorite trade event (41:00), and talks of a few shockingly extravagant parties he has attended at this event over the years, as well as revealing the details of a fiendishly brilliant prank played with a chili pepper on a member of his travel party (44:10).

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