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New Research Shows Global Demand for Lab-Grown Diamonds Scaling Up and Cannibalization Increasing

The study was conducted with over 1,200 North American jewelry consumers and 178 retailers in Australia, Canada, EU, New Zealand, United Kingdom, and the United States.

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New Research Shows Global Demand for Lab-Grown Diamonds Scaling Up and Cannibalization Increasing

(PRESS RELEASE) AUSTIN, TX — MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the release of its latest study findings entitled Global Voices 2022 International Lab-Grown Diamond Consumer and Trade Market Research Report.

“This research study confirms that the lab-grown diamond disruption has gone far beyond the borders of the USA and is now seeing increasing consumer demand in markets across the globe,” said Liz Chatelain, president, and co-founder of THE MVEye. “And there is certainly clear evidence that the mined diamond business is now being cannibalized.”

Key findings revealed in the report include:

  • Retailers shared that they have a feeling of “joy” being able to sell truly beautiful diamond jewelry at affordable prices, something they haven’t been able to do in years.
  • Preferences for lab-grown diamonds increase when consumers are shown the price differential to mined diamonds.
  • 36% of consumer respondents would go over their original mined diamond shopping budget to purchase a much larger lab-grown diamond.
  • Among those consumer respondents who have recently shopped for and purchased an engagement ring or wedding set, 46% were shown a lab-grown diamond while shopping. Of those who were not shown a lab-grown diamond, 87% said they “may or definitely would have bought” a lab-grown diamond if it had been presented to them.
  • 46% of jewelry retailer respondents in this study (who currently sell lab-grown diamonds) said lab-grown diamonds are “absolutely” taking business away from their mined diamond business. 87% said they are “satisfied” or “very satisfied” with their decision to sell lab-grown diamonds.
  • For those retailers who do not sell lab-grown diamonds, their two (2) main reasons were: “The retail value could drop drastically, leaving me with angry customers” (38%) and “We believe in mined only” (30%).

This research study was spearheaded by the International Grown Diamond Association (IGDA) and sponsored by GIA – Gemological Institute of America and LUSIX, Sun Grown Diamond producer.

“This is the third major research project that IGDA has spearheaded,” said Richard Garard, IGDA president. He added, “these studies have demonstrated the upward trajectory of lab-grown diamond acceptance – from the consumers barely knowing what it is to now nearly 80% recognition. This rise came mainly through consumer organic word of mouth and social media posts. We believe this could be the most significant research so far, demonstrating trade and consumer presumption of continuing market growth for lab-grown diamonds.”

The study was conducted with over 1,200 North American jewelry consumers and 178 retailers in Australia, Canada, EU, New Zealand, United Kingdom, and the United States. The consumer and retailer respondents answered an extensive online survey and some were also interviewed on video. The report includes links to these videos.

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The complete study report is now available on THE MVEye website here. Subscribers to The MVI LGD Market Intel Report, members of IGDA, GIA alumni/students, LUSIX customers and journalists can receive this report at no cost.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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