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New Unisex Jewelry Label Wins Over Justin Bieber, Lenny Kravitz

Published

9 years ago

March 10, 2016

INSTORE Staff

It takes the Iranian designer about two weeks to handcraft a piece.

Stones of Character, a unisex jewelry label, is getting A-list attention from the likes of Justin Bieber and Lenny Kravitz, writes fashion website Racked. The article says Iranian designer and metallurgist Dani Michail founded the brand after he was involved in a serious car accident and subsequently bedridden for five months, which gave him the opportunity to experiment with gemstones, minerals and metals. Later, he realized that their “imperfections mirrored the blemishes I was facing in my life … In turn, their uniqueness led me to believe that each one one had its own character that demanded to be maintained and not altered.”

Racked describes his pieces as those recalling “lost pirate treasure, utilizing old-school cuts of diamond, ruby and other precious gemstones, and bearing some serious weight from high quality metals including sterling silver and 18k yellow gold.” Michail – who does custom work for celebrities while selling his jewelry in a couple of Los Angeles boutiques – says it takes about two weeks “to really see an individual piece come to life.”

So this happened #justinbieberpurpose #albumcover #bracelets #churchboutique #retna couldn't be happier

A photo posted by Stones Of Character (@stonesofcharacter) on Oct 10, 2015 at 11:29am PDT

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”