(PRESS RELEASE) CHICAGO, IL - M. Geller has launched its first lab-grown diamond bridal jewelry collection under the New Dawn brand.
This collection is now available for authorized New Dawn retailers for delivery in time for the holiday season.
The New Dawn bridal jewelry collection comes with full point-of-sale marketing support, including displays, packaging, countertop brochures, posters, sales associate training, website page plug-ins, digital marketing co-op and pay-per-click campaigns to drive traffic to retailer websites and stores.
Retail price points for the jewelry styles start at $1,999. All styles are created using recycled gold and New Dawn Lab Grown Diamonds, and all diamonds will be lab-certified.
Shown here are pieces from M. Geller's new lab-grown diamond bridal jewelry collection.
JEWELER SUCCESS STORIES
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.