(PRESS RELEASE) ISELIN, NJ – Pure Grown Diamonds announces Joseph Green as senior vice president of independent sales, effective immediately.

Green brings to Pure Grown Diamonds more than 20 years of experience in the areas of sales management, distribution networks, branding and strategic planning.

Most recently, he was responsible for directing the independent channel activities, go-to-market planning and strategic development as the executive vice president of sales for Leo Schachter Diamond Co. Previously, Green served as senior vice president of Frederick Goldman Inc., developing strategic plans for the division and its brands — Goldman, ArtCarved Bridal, Triton and Diana — as well as managing sales for Scott Kay. In addition, Green previously served as vice president of sales with Ritani LLC and led Ritani LLC's national sales force, growing national independent sales and developing the Ritani brand.

"The independent jeweler is the backbone of the American jewelry retail industry, and bringing Joseph on board shows our continued commitment to them and the recognition that partnering with them in the right way is important to us,” said Suraj Mehta, director of Pure Grown Diamonds. "Joseph will lead the team that services the independents at Pure Grown Diamonds and will focus on developing overall sales strategy to maximize business development with our customers."

In his new position, Green will lead independent sales for Pure Grown Diamonds. He will focus on developing overall sales strategy, driving profitability and working to maximize business development opportunities.

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