Retailers, designers and manufacturers can now benefit from a large list of services.
(Press Release) MONTCLAIR, NJ — INSTORE, the industry’s leading publication for retail jewelers, is expanding by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services are being offered in partnership with leading industry marketing firm Fruchtman Marketing, a company that has specialized in the jewelry industry since 1994. The new division will exhibit at the JCK Show in Las Vegas.
INSTORE MARKETING SERVICES is a logical next step as media companies throughout the country are looking for ways to provide added value and content for current and prospective customers. In addition to supporting manufacturers, designers and industry organizations representing the bulk of their customers, INSTORE was looking for ways to support its loyal retail readers.
“Encouraged by the soft launch of the Birthday and Anniversary Card Program for retailers, we are offering a more extensive suite of marketing services to retailers, manufacturers, designers and associations. Working with Fruchtman enables us to tap into their expertise and resources while providing an INSTORE service level experience,” says Matthijs Braakman, publisher and CEO of SmartWork Media.
A complete list of services being can be found at instoremag.com/marketing. Services range from media planning and placement to traditional offerings such as print, billboard, and direct mail, to animated digital banner advertising, social media marketing, SEO, website development and email marketing. All services will eventually be available to SmartWork Media’s Vision and Pet publication customers.
JEWELER SUCCESS STORIES
“Halfway Through the Sale, We Already Did a Year’s Worth of Volume”
Torin Bales says he was “blown away” by Wilkerson’s results after the company ran his retirement sale. “When you hire a consultant, you have to let them take control,” says the Texas retailer. After all, if you’re like most jewelers, you only retire once. Get the maximum return on your life’s investment. Turn to Wilkerson & Associates and let your new life begin!