(PRESS RELEASE) NEW YORK — The JA New York Show announces that it will be co-locating with the NY NOW show for its summer event, beginning in August 2019.

In addition to expanding buyer outreach to include more than 18,000 synergistic retail partners, the move also means the JA New York Summer show will now be a four-day event. The first co-located event will take place Aug. 11-14, 2019, the traditional date pattern of the NY NOW summer show, at the Jacob Javits Center in New York City. The JA New York Show will continue to be its own distinct entity, with both shows cross-honoring all retailer badges — one badge — two shows.

“We made the decision to partner with NY NOW based on the strength of their market attendance as well as the many inherent reciprocal benefits to both of the show’s retailers and exhibitors,” said Drew Lawsky, group show director of Emerald Expositions. “Our ability to market our fine jewelry exhibitors to non-traditional jewelry stores, many with international reach, will increase our exhibitors’ ability to grow their businesses. Additionally, we feel the retailer attendance of both JA New York and NY NOW will be thrilled with the heightened offerings at the co-located events.”

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“Partnering with the JA New York Shows for our summer show will provide added value to both our exhibitor and retail partners,” said Kevin O’Keefe, senior vice president of NY NOW. “Our fine and handcrafted jewelry exhibitors will now have the ability to market their work to more traditional, fine jewelry stores, and those of our existing retailer who carry fine jewelry will gain access to a much greater breadth of product offerings. It truly is a win-win!”

The NY NOW show is the leading market for home and lifestyle products. Recently referred to by Adam Glassman, creative director of O Magazine, as “The Super Bowl of all shows,” NY NOW features three collections — HOME, LIFESTYLE and HANDMADE. Focusing on new and on-trend products, NY NOW is traditionally attended by retailers and press who are interested in sourcing the most current collections from thousands of brands from across the globe.

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