Press Releases

Nicole Barr to Launch New Branding

Published

9 years ago

June 1, 2016

INSTORE Staff

(Press Release)
Raleigh, N.C.-based jewelry design label Nicole Barr announced that it will unveil new branding in July, including the logo pictured here. The following letter was written by the label to the industry:

"Like so many works of art whose sheer beauty and heart-appeal have suddenly become known and recognized by ordinary people, Nicole Barr has quietly made her way into the leading stores of both Europe and America.

"Its detailed and intricate workmanship were recognized by premiere artists like Faberge but this skill is now demonstrated for all to enjoy in a more visible public presence. Striking, state-of-the-art technology combines with beauty and convenience to display what has come to be the leading example of rich enameling with flawless stone-setting for our increasingly demanding clientele.

"So Fall will greet a new Nicole Barr with a highly-visible logo and compact, transparent display-stand that will bring its own touch of heart, skill and light to stores in July."

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”