Press Releases

Nicole Barr to Launch New Branding

Published

8 years ago

June 1, 2016

INSTORE Staff

(Press Release)
Raleigh, N.C.-based jewelry design label Nicole Barr announced that it will unveil new branding in July, including the logo pictured here. The following letter was written by the label to the industry:

"Like so many works of art whose sheer beauty and heart-appeal have suddenly become known and recognized by ordinary people, Nicole Barr has quietly made her way into the leading stores of both Europe and America.

"Its detailed and intricate workmanship were recognized by premiere artists like Faberge but this skill is now demonstrated for all to enjoy in a more visible public presence. Striking, state-of-the-art technology combines with beauty and convenience to display what has come to be the leading example of rich enameling with flawless stone-setting for our increasingly demanding clientele.

"So Fall will greet a new Nicole Barr with a highly-visible logo and compact, transparent display-stand that will bring its own touch of heart, skill and light to stores in July."

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”