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Nordstrom to Carry Popular New York Indie Jewelry Designer

Published

9 years ago

January 22, 2016

INSTORE Staff

The minimalist studio made six exclusive pieces for the retailer.

Wwake, a New York-based brand that was conceived by Wing Yau, has scored a collaboration with Nordstrom in which the retailer will stock 13 styles and six exclusive pieces, Refinery29 writes. Yau told the fashion website that it’s the first time her jewelry will be carried at a major retailer. “In celebration of this, I wanted to curate something new that would both add a personal touch from myself as a designer, and amount to something even more exciting than our normal collection offers,” she says.

See the jewelry at Refinery29

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”