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North Carolina Metalsmith Finds Inspiration in Breaking the Mold

Never say “no” to the client, he says.

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William-Travis-Kukovich

William Travis Kukovich founded William Travis Jewelry in Chapel Hill, NC, in 2003 and opened a new store 10 years later. A fifth-generation metalsmith, he started working with his grandfather, father and brother when he was just 12 years old. Says Kukovich: “As I grew older, I started narrowing down my ideas when it came to jewelry. Every time I made a piece I thought, ‘How can I make it different?’ And here I am today, following my passion, as I continue to push ideas and design to the edge.”

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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