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Northeastern Fine Jewelry to Launch “Neighbor Helping Neighbor” Program During Coronavirus Crisis

Family-owned jeweler to support independent restaurants through innovative gift card program.

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(PRESS RELEASE) SCHENECTADY, NY – Northeastern Fine Jewelry will support its fellow small businesses with an innovative gift card program designed to generate much-needed funds for local restaurants in light of mandatory closures due to the coronavirus global health pandemic.

With every purchase of a $50 Northeastern Fine Jewelry gift card, the local, family-owned jeweler will donate $20 to independent restaurants in the Capital Region. For example, if a customer were to purchase three gifts cards, Northeastern Fine Jewelry will donate $60 to support local restaurants as part of its “neighbor helping neighbor” program.

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In honor of its three store locations, Northeastern Fine Jewelry selected three restaurants from each community where the jeweler operates to benefit from the program, including:

  • Gershon’s Deli, Mike’s Hot Dogs and Scotti’s Restaurant in Schenectady
  • Café Calabria, Café Madison and dp American Brasserie in Albany
  • Raul’s Mexican Grill, Sam’s Diner and Siam Thai in Glens Falls

Northeastern Fine Jewelry gift cards are available for purchase online at nefj.com/neighbors-helping-neighbors. Gift cards will be delivered at no charge (fees apply for expedited shipping).

“We hope this program will inspire neighborhood businesses – with the help of the community – to band together during these difficult times. Perhaps it may spur others to come up with creative ways to support their local shops and restaurants,” said Northeastern Fine Jewelry President Ray Bleser. “We know that despite the ongoing crisis, celebrations such as birthdays, anniversaries and other personal milestones continue. By purchasing a gift card, you can still mark that special occasion while supporting the restaurant community.”

“The phrase ‘we’re all in this together’ means more now than ever before. While we anticipate aid for small businesses from the federal and state governments, Northeastern Fine Jewelry is leading the way in demonstrating that assistance can begin from the ground up,” said Capital Region Chamber President and CEO Mark Eagan. “We applaud Northeastern Fine Jewelry for its creative approach to show how businesses, in collaboration with their customers, can work to support one another during this critical time.”

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Northeastern Fine Jewelry’s three store locations at 1575 Western Avenue in Albany; 1607 Union Street in Schenectady; and 167 Glen Street in Glens Falls are currently closed in accordance with the New York State mandate for non-essential businesses designed to help preclude the spread of the coronavirus.

Northeastern Fine Jewelry gift cards may be purchased online with free delivery (fees apply for expedited shipping): nefj.com/neighbors-helping-neighbors.

For more information about Northeastern Fine Jewelry, visit NEFJ.com

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Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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