Connect with us

David Squires

Editor’s Note: It’s November and It’s Time to Sell!

Forget big ideas … now it’s time to SELL!

Published

on

IT’S NOVEMBER, which means that every big idea you’ve had for this year has either been executed (or is being executed) or is just-going-to-have-to-wait-til-next-year.

November isn’t a time for ideas. November is a time for action.

That’s why this month, we’re concentrating on the most important action of all in your store — selling. And we’ve assembled our most accomplished panel of sales experts ever to guide, teach, and just-plain inspire your salespeople towards ho-ho-hot holiday sales. 

The most unique thing about the panel we’ve put together is that only one of the six people included sells jewelry. (And that guy sold, oh, only about $20 million in baubles last year.) 

Of the others, one sells men’s clothing, another sells high-end electronics, and another sells million-dollar-plus homes. You’ll also hear from Joe Girard, who holds the title of “World’s Greatest Salesman” from the Guinness Book of World Records for selling 18 cars in a single day. And we’re particularly proud to bring you the ideas of Jeffrey Gitomer, a guy I personally think is the best, most exciting (and certainly most energetic) sales trainer in the world right now. 

Selling is selling, after all. Regardless of what product they sell, there is something in the DNA of any world-class salesperson that makes them what they are. And this month, we’d like to think we’re coming as close as we ever have to cracking the code for you. 

Advertisement

Enjoy the issue … get inspired … and sell, sell, sell, sell!

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular