Connect with us

David Squires

Editor’s Note: It’s November and It’s Time to Sell!

Forget big ideas … now it’s time to SELL!

Published

on

IT’S NOVEMBER, which means that every big idea you’ve had for this year has either been executed (or is being executed) or is just-going-to-have-to-wait-til-next-year.

November isn’t a time for ideas. November is a time for action.

That’s why this month, we’re concentrating on the most important action of all in your store — selling. And we’ve assembled our most accomplished panel of sales experts ever to guide, teach, and just-plain inspire your salespeople towards ho-ho-hot holiday sales. 

The most unique thing about the panel we’ve put together is that only one of the six people included sells jewelry. (And that guy sold, oh, only about $20 million in baubles last year.) 

Of the others, one sells men’s clothing, another sells high-end electronics, and another sells million-dollar-plus homes. You’ll also hear from Joe Girard, who holds the title of “World’s Greatest Salesman” from the Guinness Book of World Records for selling 18 cars in a single day. And we’re particularly proud to bring you the ideas of Jeffrey Gitomer, a guy I personally think is the best, most exciting (and certainly most energetic) sales trainer in the world right now. 

Selling is selling, after all. Regardless of what product they sell, there is something in the DNA of any world-class salesperson that makes them what they are. And this month, we’d like to think we’re coming as close as we ever have to cracking the code for you. 

Advertisement

Enjoy the issue … get inspired … and sell, sell, sell, sell!

Advertisement

SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular