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David Squires

Editor’s Note: It’s November and It’s Time to Sell!

Forget big ideas … now it’s time to SELL!

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IT’S NOVEMBER, which means that every big idea you’ve had for this year has either been executed (or is being executed) or is just-going-to-have-to-wait-til-next-year.

November isn’t a time for ideas. November is a time for action.

That’s why this month, we’re concentrating on the most important action of all in your store — selling. And we’ve assembled our most accomplished panel of sales experts ever to guide, teach, and just-plain inspire your salespeople towards ho-ho-hot holiday sales. 

The most unique thing about the panel we’ve put together is that only one of the six people included sells jewelry. (And that guy sold, oh, only about $20 million in baubles last year.) 

Of the others, one sells men’s clothing, another sells high-end electronics, and another sells million-dollar-plus homes. You’ll also hear from Joe Girard, who holds the title of “World’s Greatest Salesman” from the Guinness Book of World Records for selling 18 cars in a single day. And we’re particularly proud to bring you the ideas of Jeffrey Gitomer, a guy I personally think is the best, most exciting (and certainly most energetic) sales trainer in the world right now. 

Selling is selling, after all. Regardless of what product they sell, there is something in the DNA of any world-class salesperson that makes them what they are. And this month, we’d like to think we’re coming as close as we ever have to cracking the code for you. 

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Enjoy the issue … get inspired … and sell, sell, sell, sell!

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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