David Squires

Editor’s Note: It’s November and It’s Time to Sell!

Forget big ideas … now it’s time to SELL!

Published

16 years ago

July 2, 2008

David Squires Instore July 2008 Issue

IT’S NOVEMBER, which means that every big idea you’ve had for this year has either been executed (or is being executed) or is just-going-to-have-to-wait-til-next-year.

November isn’t a time for ideas. November is a time for action.

That’s why this month, we’re concentrating on the most important action of all in your store — selling. And we’ve assembled our most accomplished panel of sales experts ever to guide, teach, and just-plain inspire your salespeople towards ho-ho-hot holiday sales.

The most unique thing about the panel we’ve put together is that only one of the six people included sells jewelry. (And that guy sold, oh, only about $20 million in baubles last year.)

Of the others, one sells men’s clothing, another sells high-end electronics, and another sells million-dollar-plus homes. You’ll also hear from Joe Girard, who holds the title of “World’s Greatest Salesman” from the Guinness Book of World Records for selling 18 cars in a single day. And we’re particularly proud to bring you the ideas of Jeffrey Gitomer, a guy I personally think is the best, most exciting (and certainly most energetic) sales trainer in the world right now.

Selling is selling, after all. Regardless of what product they sell, there is something in the DNA of any world-class salesperson that makes them what they are. And this month, we’d like to think we’re coming as close as we ever have to cracking the code for you.

Enjoy the issue … get inspired … and sell, sell, sell, sell!

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”