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Editor's Note

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Some cool educational and networking concepts will make this a next-level trade show.



I HAVE SOMETHING TO announce that I’m totally psyched about: INSTORE will be back in the Chicago area in 2023!

That’s right, the newly rebranded INSTORE Show will take place at the Donald E. Stephens Convention Center in Rosemont on Aug. 12-15 of next year.

Since the last iteration of The SMART Jewelry Show in 2016, we’ve had readers imploring us to bring it back. But we wanted to make sure that when we did, we did it exactly the way you would want it. So we asked our Brain Squad, and you told us you preferred August. You also told us that you still prefer the Chicago area, and we’ve located the show in Rosemont because it’s closer to the airport and easier for locals to reach by car.


One thing that won’t change is the quality of educational programming. Our editorial team is carefully crafting a set of sessions that will address the most important issues facing jewelry retailers today — and we’ve placed a premium on panels, so that you can draw on the best practices of your fellow retailers.

We’ve got some new ideas we’ll bring to bear, including a limited-seating intensive workshop with the industry’s top consultants (who also happen to be INSTORE columnists).

Obviously, we still have a lot of details to work out. But you can be the first to hear all the latest developments by visiting and signing up to be an INSTORE Show Insider. More details to come in the months ahead!

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Trace Shelton

Editor-in-Chief, INSTORE

Five Smart Tips You’ll Find in This Issue

  • Sign you or your employees up for a course that teaches you how to take better product and social media pictures with your smartphone. (Manager’s To-Do, p. 22)
  • To integrate humor into your conversations, use personal stories where life threw you a banana peel. (The Big Story, p. 30)
  • Come up with three things you wish every prospect knew about your business and use them to inform all of your marketing. (Benchmarks, p. 44)
  • Regularly ask your employees, “What one thing can I do to make it easier for you to do your jobs?” (Ask INSTORE, p. 54)
  • Hire a local high school student as a polisher; you can later train them as a jeweler if they show interest. (David Geller, p. 48)



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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