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NRF Foundation Announces The List of People Shaping Retail’s Future 2024

“The 2024 honorees showcase the depth, diversity and ingenuity found throughout the retail industry.”




(PRESS RELEASE) WASHINGTON — The NRF Foundation announced the six honorees of The List of People Shaping Retail’s Future 2024, a robust group of retail leaders who will be celebrated at the NRF Foundation Honors in New York City in January.

The List of People Shaping Retail’s Future 2024 honorees are:

  • lululemon Chief Information Officer and Executive Vice President Julie Averill
  • Crocs Senior Vice President and Chief Marketing Officer Heidi Cooley
  • The Kroger Co. Senior Vice President and Chief Information Officer Yael Cosset
  • Shopify President Harley Finkelstein
  • Snoopslimes Founder and CEO Jungmin Kang
  • Burlington Stores Inc. Senior Vice President of Leadership and Organizational Development, DEI and Community Impact Mecca Mitchell

“The 2024 honorees showcase the depth, diversity and ingenuity found throughout the retail industry,” Macy’s, Inc. President and Bloomingdale’s Chairman and CEO and NRF Foundation Board of Directors Cchair Tony Spring said. “We look forward to honoring this extraordinary group of individuals and the realm of possibilities they represent to the next generation of retail leaders.”

Each honoree is featured in a video interview by the NRF Foundation, offering an inside look at their careers and influence on the retail industry.

Alumni of The List include leaders of beloved brands, creative startups and more. The award highlights the wide range of companies, roles and products that are vital to retail and consumers.

“The retail industry is a great place to start and a great place to grow,” NRF Foundation Executive Director Adam Lukoskie said. “This year’s honorees of The List are sparking incredible change across the retail industry — inspiring others to follow in their footsteps and create their own paths to success.”


The 2024 NRF Foundation Honors will take place on Jan. 14 at the Marriott Marquis Times Square and will be co-hosted by Spring and Walmart U.S. President and CEO and NRF Board Chairman John Furner.

Since 2015, the NRF Foundation Honors has raised funds to provide educational programs and resources that connect people to life-changing careers in retail. The Honors celebrates retail professionals who are building better lives and stronger communities. It is the NRF Foundation’s biggest stage for telling the story of how retail is a great place to start and grow a career.

More information is available at

About NRF Foundation

The NRF Foundation provides the skills and resources needed for life-changing careers. As NRF’s nonprofit 501(c)(3), we connect people to an industry that’s a great place to start and a great place to grow. Together, we help people build better lives and stronger communities.

About NRF

The National Retail Federation passionately advocates for the people, brands, policies, and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs — 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring, and communicating the powerful impact retail has on local communities and global economies.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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