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Ohio Jeweler Has Made a Habit of Greatness

Elizabeth Diamond Company has been repeatedly honored as one of Dayton’s best jewelry stores.

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Ohio Jeweler Has Made a Habit of Greatness

Sonu Singhvi Elizabeth Diamond Company, Dayton, OH

SONNY AND SONU SINGHVI founded the Elizabeth Diamond Company in 2001. EDC has been voted one of the best jewelry stores in Dayton four years in a row by activedayton.com. Their focus is on fine quality custom design and designer bridal and fashion jewelry.

PHOTO BY BRYAN LEVIN

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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