Connect with us

Headlines

‘Old West’ Jewelry Store Celebrates 127 Years in Business

mm

Published

on

Many things have changed — but a few haven’t.

Today, Nacol’s Jewelry in Wichita Falls, TX, operates in a completely different business environment — and even a different city — than it did when it opened in 1889.

Still, a few things haven’t changed, the Times Record News reports.

Samuel Joseph Nacol launched the business in Eunice, LA, and sold jewelry as well as a variety of general goods throughout the town.

“They would go on street corners and other families’ houses. It’s been fun watching how business has evolved from literally just a guy with a cart to a full-blown e-commerce and retail business,” said Jeff Nacol Turnbo, a great-grandson of Samuel Joseph Nacol.

Advertisement

In those days, merchandise on offer ranged from jewelry to hats to guns — after all, it was the Old West, Jeff Nacol Turnbo notes. Nowadays the focus is on jewelry.

The business moved to Wichita Falls in the 1950s, and today the store serves many customers who have been coming in for decades — along with their children and grandchildren.

Robbi Long, operations manager for the store, says some aspects have stayed the same over the decades, including the fact that the business is “all about the customer.”

“That’s why it makes it family — you treat that person the way you want to be treated,” Long told the Times Record News. “It’s not just hurry up and sell them something.”

Read more at the Times Record News

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular