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‘Old West’ Jewelry Store Celebrates 127 Years in Business

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Many things have changed — but a few haven’t.

Today, Nacol’s Jewelry in Wichita Falls, TX, operates in a completely different business environment — and even a different city — than it did when it opened in 1889.

Still, a few things haven’t changed, the Times Record News reports.

Samuel Joseph Nacol launched the business in Eunice, LA, and sold jewelry as well as a variety of general goods throughout the town.

“They would go on street corners and other families’ houses. It’s been fun watching how business has evolved from literally just a guy with a cart to a full-blown e-commerce and retail business,” said Jeff Nacol Turnbo, a great-grandson of Samuel Joseph Nacol.

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In those days, merchandise on offer ranged from jewelry to hats to guns — after all, it was the Old West, Jeff Nacol Turnbo notes. Nowadays the focus is on jewelry.

The business moved to Wichita Falls in the 1950s, and today the store serves many customers who have been coming in for decades — along with their children and grandchildren.

Robbi Long, operations manager for the store, says some aspects have stayed the same over the decades, including the fact that the business is “all about the customer.”

“That’s why it makes it family — you treat that person the way you want to be treated,” Long told the Times Record News. “It’s not just hurry up and sell them something.”

Read more at the Times Record News

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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