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Older Americans Month, National Receptionists’ Day And More Important Dates for May

Check out these ideas for small promotions throughout the month.

Published

2 years ago

April 20, 2021

INSTORE Staff Instore April 2021 Issue

1 When you think of senior citizens, baby boomers probably don’t immediately come to mind, but that’s increasingly who they are. During OLDER AMERICANS MONTH, devise a project that targets this still important demographic — maybe a tie-in with Bob Dylan’s 80th birthday (May 24, 1941). Boomers may have stopped blowing in the wind, but they still like to get out and experience and learn new things.

1 As some of the bigger corporate names in jewelry celebrate GOLD MONTH, hitch a ride on their awareness efforts. Just let your customers know you’ve got the really cool stuff — designs that highlight gold’s unique and enduring qualities.

1 During NATIONAL MOVING MONTH, tie up with a real estate agent to put together a greeting package that includes a welcome note, a gift certificate and a flier outlining your services. Everyone needs a local jeweler. Let it be you.

12 On NATIONAL RECEPTIONISTS’ DAY, encourage their bosses to show some appreciation for all their hard work with a small gift. How about a sweat-drop-shaped brooch they could proudly wear on their lapel?

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”