1 When you think of senior citizens, baby boomers probably don’t immediately come to mind, but that’s increasingly who they are. During OLDER AMERICANS MONTH, devise a project that targets this still important demographic — maybe a tie-in with Bob Dylan’s 80th birthday (May 24, 1941). Boomers may have stopped blowing in the wind, but they still like to get out and experience and learn new things.
1 As some of the bigger corporate names in jewelry celebrate GOLD MONTH, hitch a ride on their awareness efforts. Just let your customers know you’ve got the really cool stuff — designs that highlight gold’s unique and enduring qualities.
1 During NATIONAL MOVING MONTH, tie up with a real estate agent to put together a greeting package that includes a welcome note, a gift certificate and a flier outlining your services. Everyone needs a local jeweler. Let it be you.
12 On NATIONAL RECEPTIONISTS’ DAY, encourage their bosses to show some appreciation for all their hard work with a small gift. How about a sweat-drop-shaped brooch they could proudly wear on their lapel?