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Older Americans Month, National Receptionists’ Day And More Important Dates for May

Check out these ideas for small promotions throughout the month.

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1 When you think of senior citizens, baby boomers probably don’t immediately come to mind, but that’s increasingly who they are. During OLDER AMERICANS MONTH, devise a project that targets this still important demographic — maybe a tie-in with Bob Dylan’s 80th birthday (May 24, 1941). Boomers may have stopped blowing in the wind, but they still like to get out and experience and learn new things.

1 As some of the bigger corporate names in jewelry celebrate GOLD MONTH, hitch a ride on their awareness efforts. Just let your customers know you’ve got the really cool stuff — designs that highlight gold’s unique and enduring qualities.

1 During NATIONAL MOVING MONTH, tie up with a real estate agent to put together a greeting package that includes a welcome note, a gift certificate and a flier outlining your services. Everyone needs a local jeweler. Let it be you.

12 On NATIONAL RECEPTIONISTS’ DAY, encourage their bosses to show some appreciation for all their hard work with a small gift. How about a sweat-drop-shaped brooch they could proudly wear on their lapel?

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There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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