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Older Americans Month, National Receptionists’ Day And More Important Dates for May

Check out these ideas for small promotions throughout the month.

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1 When you think of senior citizens, baby boomers probably don’t immediately come to mind, but that’s increasingly who they are. During OLDER AMERICANS MONTH, devise a project that targets this still important demographic — maybe a tie-in with Bob Dylan’s 80th birthday (May 24, 1941). Boomers may have stopped blowing in the wind, but they still like to get out and experience and learn new things.

1 As some of the bigger corporate names in jewelry celebrate GOLD MONTH, hitch a ride on their awareness efforts. Just let your customers know you’ve got the really cool stuff — designs that highlight gold’s unique and enduring qualities.

1 During NATIONAL MOVING MONTH, tie up with a real estate agent to put together a greeting package that includes a welcome note, a gift certificate and a flier outlining your services. Everyone needs a local jeweler. Let it be you.

12 On NATIONAL RECEPTIONISTS’ DAY, encourage their bosses to show some appreciation for all their hard work with a small gift. How about a sweat-drop-shaped brooch they could proudly wear on their lapel?

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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