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Older Americans Month, National Receptionists’ Day And More Important Dates for May

Check out these ideas for small promotions throughout the month.

Published

3 years ago

April 20, 2021

INSTORE Staff Instore April 2021 Issue

1 When you think of senior citizens, baby boomers probably don’t immediately come to mind, but that’s increasingly who they are. During OLDER AMERICANS MONTH, devise a project that targets this still important demographic — maybe a tie-in with Bob Dylan’s 80th birthday (May 24, 1941). Boomers may have stopped blowing in the wind, but they still like to get out and experience and learn new things.

1 As some of the bigger corporate names in jewelry celebrate GOLD MONTH, hitch a ride on their awareness efforts. Just let your customers know you’ve got the really cool stuff — designs that highlight gold’s unique and enduring qualities.

1 During NATIONAL MOVING MONTH, tie up with a real estate agent to put together a greeting package that includes a welcome note, a gift certificate and a flier outlining your services. Everyone needs a local jeweler. Let it be you.

12 On NATIONAL RECEPTIONISTS’ DAY, encourage their bosses to show some appreciation for all their hard work with a small gift. How about a sweat-drop-shaped brooch they could proudly wear on their lapel?

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”