Olga Gonzalez, President-Elect of PRSA-NY
(Press Release) NEW YORK, NY – Jewelry public relations expert and gemologist Olga Gonzalez, FGA DGA, has been appointed President-Elect of the Public Relations Society of America (PRSA) New York Chapter.
As president-elect, Gonzalez is responsible for the chapter’s strategic direction, management and oversight of chapter committees. She’s also the chair of the 2016 Big Apple Awards, one of the most prestigious awards competitions in public relations. The three-year position follows with the position of PRSA-NY chapter president in 2017, and head of the PRSA-NY Nominating Committee for 2018.
The New York City chapter is one of the founding chapters and the third-largest chapter of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners.
Olga Gonzalez is currently the founder/CEO of Pietra PR, a jewelry communications agency working with mid-to-large sized manufacturers, designers, trade associations, labs and businesses supporting the gem and jewelry trade.
If you have questions, contact info@pietrapr.com or call 212-913-9761.
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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
